BloomTech’s Downfall: A Long Time Coming

Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

LinkedIn Learning

Marketing on LinkedIn

via LinkedIn Learning

Go to class Write review

Overview

Learn how to market your solo business, SMB, or medium-sized business on LinkedIn. This course shows you how to build a wow-worthy profile, network like a pro, and more.

Syllabus

Introduction
  • Why you should market your brand on LinkedIn
1. Building a Wow-Worthy Profile
  • Your profile is critical for marketing success
  • Choosing the right photos for your profile
  • Creating an irresistible About description
  • Gathering and repurposing recommendations
  • Adding video to your profile
2. Creating Irresistible Personal Brand Content
  • Creating a content strategy
  • Creating video content
  • Leveraging other types of personal brand content
  • Copywriting tips for your personal posts
3. Networking like a Pro
  • Who to connect with
  • How to start conversations with new connections
  • Audio and video messaging
  • How to create and respond to LinkedIn Stories
4. Marketing Your Business on LinkedIn
  • Creating your LinkedIn Page
  • Interacting with hashtags as your brand
  • Creating content as your brand
  • Using employee advocacy to grow
Conclusion
  • Dive deeper into LinkedIn marketing

Taught by

Michaela Alexis

Reviews

4.6 rating at LinkedIn Learning based on 567 ratings

Start your review of Marketing on LinkedIn

Go to class

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free
Someone learning on their laptop while sitting on the floor.