Social Media Promotion for Musicians, Artists, and Engineers

Introduction

• Welcome

1. What Online Marketing Can and Can’t Do for You

• 7 online marketing secrets no one tells you
• 4 best practices for online marketing and promotion
• The biggest trends in online marketing for musicians
• Social media won't get you a record deal, but it won't hurt
• The best metric to use to see if your online marketing is working

2. Online Marketing Basics

• Developing your social media strategy
• The keys to a successful online strategy
• Developing your online brand
• 12 questions to ask yourself before you post
• The best times to post on social media
• Posting frequency strategies for social media, blogs, and videos
• Posting frequency for music
• The new hashtags dos and don'ts

3. Marketing through Your Website

• Website marketing overview
• Your website design
• Elements of a successful website
• The importance of a website description
• Music website SEO techniques
• Website problems to avoid
• Your website's press section
• Your website's booking section
• Artist website performance metrics
• Statcounter
• Google Analytics
• Measuring your backlinks

4. Marketing with Your Mailing List

• Mailing list marketing strategies
• Using a mailing list service
• An overview of mailing list service providers
• Designing a successful artist email newsletter
• Crafting your copy
• Using the service provider templates
• The best times to email
• Tips for getting your fans to respond to your newsletter
• How to get fans to sign up for your mailing list

5. Using Facebook for Marketing

• Facebook marketing overview
• How Facebook determine what's in your news feed
• Your Facebook personal page
• Your Facebook fan page
• What should I say?
• Crafting a promotional post that works
• The best time to post
• Scheduling posts
• Secrets to getting your posts liked
• Facebook posting rules
• 10 best Facebook practices for artists and bands
• Facebook video basics
• Designing a video for Facebook
• 7 tips for publishing Facebook videos
• Using Facebook Live
• Promoting your posts
• An overview of the Ad Manager
• Facebook policies everyone should know

6. Using Twitter for Marketing

• What should I tweet about?
• Your Twitter profile
• The hashtag: The secret behind successful tweets
• Finding the correct keywords to use as hashtags
• Crafting a promotional tweet that works
• The best time to tweet
• Scheduling tweets
• Twitter measurement

7. Marketing with a Blog

• Blogging marketing strategies
• Blogging platforms overview
• Designing your blog
• Your RSS feed
• The secrets to a successful blog
• Blog SEO
• Tying your blog to your website
• Why blogs fail
• Popular blog list sites

8. Marketing with YouTube

• How views on various platforms are counted
• Music discovery on YouTube
• Optimizing your YouTube channel
• Your online video strategy
• Making money from your videos
• Essential video SEO
• The key to viral videos
• In-video branding
• Video analytics
• Tips for increasing YouTube engagement

9. Using Instagram for Marketing

• Instagram marketing strategy
• Instagram best practices
• What not to do on Instagram
• How to build your Instagram audience
• Hashtags: The key to Instagram promotion

10. Using LinkedIn for Marketing

• LinkedIn marketing strategy
• Setting up your profile
• LinkedIn networking tips
• LinkedIn posting tips
• Using LinkedIn's ProFinder

11. Marketing Your Music with Playlists

• Why playlists are so important
• Getting your music on Spotify
• How to get your music on Spotify playlists

Conclusion

• Goodbye