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LinkedIn Learning

The Business of Songwriting: First Steps

via LinkedIn Learning

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Overview

Get started in the business of songwriting. Learn about all of the major organizations, rights, and procedures that songwriters have to deal with in the music business.

Syllabus

Introduction
  • Welcome
1. Understanding Performance and Mechanical Rights
  • What is a split letter?
  • Copyrighting your original songs
  • What is a performance rights organization (PRO)?
  • Registering a song with a PRO
  • What is a music publisher?
  • SoundExchange
  • Who is Harry Fox?
  • Understanding mechanical rights, master recording, and synch licenses
2. Self-Distribution and Promotion
  • Being a do-it-yourself (DIY) musician
  • Setting up digital and physical distribution of your music
  • Direct-to-fan connection with Topspin, Bandcamp, and ReverbNation
  • Manufacturing physical copies of your music
  • Selling your music using Square Register and Reader
  • The importance of your website
  • Social promotion
  • Maintaining a mailing list
  • The importance of video and a YouTube presence
  • Music placement
  • Who's on your team?
Conclusion
  • What's next?

Taught by

Garrick Chow

Reviews

4.7 rating at LinkedIn Learning based on 49 ratings

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