UX Foundations: Content Strategy

Introduction

• Welcome

1. Content Strategy: An Introduction

• What is content strategy?
• What is "content"?
• The problem we are trying to solve
• Core resource: An example project

2. The Content Strategy Process

• The components of content strategy
• A holistic approach to content strategy
• Key driving questions

3. Users, Motivations, and Goals

• Content strategy for the people
• Identify and understand stakeholders
• Define an audience
• Understanding context
• Develop fact-based personas
• Extend personas with empathy maps
• Users, motivations, and goals for the project

4. Analysis and Structure

• Substance and structure
• The quantitative content audit
• The qualitative content audit
• Content models
• Scenarios and activity flows
• Information architecture and wireframing
• Analysis and structure for the project

5. Guides, Templates, and Workflows

• Guides, templates, and workflows
• Voice and tone
• Style guides
• Examples and templates
• Workflows
• Guides, templates, and workflows for the project

6. Creation and Management

• Governance and ownership
• Who creates the content?
• Budgeting and advocacy
• Measuring success

Conclusion

• Get the ball rolling