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LinkedIn Learning

UX Foundations: Storytelling

via LinkedIn Learning

Overview

Learn how to apply storytelling principles to your UX design process and craft more engaging, user-centered experiences.

Every user is the hero of their own story. The secret to effectively stand out in the mind of your consumer is to stop shouting your own story and to start playing a specific role in theirs. Learn how to apply storytelling principles to your UX design process and craft more engaging, user-centered experiences. Sarah Weise teaches the foundations of good storytelling, from defining the story arc to orchestrating the action and emphasizing your message. She explains how to embrace emotion to invoke empathy, and how to incorporate the right perspective, visuals, and monetization strategy. By the end of this fast-paced course, you'll know how to craft stories in a way that connects with your customers—and how to do it in a consistent, strategic way for better user experiences, improved engagement, and more sales for your business.

Syllabus

Introduction
  • The business of story
1. Strategic Story Planning
  • Choose the right story
  • Defining the story arc
  • Set the stage
  • Action sequence
  • End the story right
  • Be the guide, not the hero
  • Clarify your message
2. Role of Empathy in Storytelling
  • Embrace emotion to empathize with customers
  • Authentic, relatable stories
  • Brain science: Why we buy
3. Boosting Sales with a Consistent, Targeted Story
  • Your signature story
  • Where to tell your story: Evaluating possible platforms
  • Perspective matters: The angle you choose
  • From storytelling to story selling: Monetizing your stories
  • Visual storytelling: The power of pictures
Conclusion
  • Next steps

Taught by

Sarah Weise

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