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WordPress: Customizing WooCommerce Themes

via LinkedIn Learning

Overview

Build a WordPress ecommerce site that matches your brand. Learn to customize WooCommerce themes with hooks, template overrides, PHP, and CSS.

WooCommerce is one of the most popular and trusted ecommerce solutions around. Not just for WordPress but also for anyone who wants to set up a store. Making your theme match the rest of your WooCommerce website can help you create a more professional and trustworthy shopping experience and extend your brand online.

This course covers the fundamentals of building custom WooCommerce themes. Learn about using WooCommerce hooks, template overrides, PHP, and CSS to style the different store pages, and add custom imagery and icons to fit your branding. Author Patrick Rauland also introduces UX design techniques that encourage customers to buy, such as highlighting savings and adding social media icons for sharing.

Syllabus

Introduction
  • Welcome
  • What you should know
1. Select a Base Theme
  • What to look for in a theme
  • Starter themes
  • WooCommerce specific themes
  • Declare WooCommerce support
2. Modify WooCommerce Styles
  • Match theme colors
  • Match email template and theme colors
  • Match email and theme colors with CSS
3. Modify WooCommerce Layouts
  • Hooks and templates
  • Override WooCommerce templates
  • Update WooCommerce templates
  • Use WooCommerce hooks
4. Modify the Product Page
  • Change image sizes
  • Resize image column width
  • Customize product data tabs
  • Add social media icons
  • Change the breadcrumb separator
  • Update the currency symbol
5. Modify the Shop Page
  • Filter products
  • Display accepted credit cards
  • Change product display
  • Display customer savings
  • Customize the sorting menu
6. Modify the Checkout Page
  • Streamline the checkout template
  • Skip the cart
  • Add an Empty Cart button
  • Hide the coupon field
  • Remove checkout fields
  • Add checkout fields
7. A/B Testing
  • When to A/B test
Conclusion
  • Next steps

Taught by

Patrick Rauland

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