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Online Course

Marketing Gerencial

Universidad de Chile via Coursera

34
Found in Marketing
  • Provider Coursera
  • Cost Free Online Course (Audit)
  • Session In progress
  • Language Spanish
  • Certificate Paid Certificate Available
  • Duration 3 weeks long
  • Learn more about MOOCs

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Overview

Este Programa entrega elementos básicos para la creación de una estrategia de marketing al nivel de los negocios o de las unidades de negocios. El objetivo global del programa es desarrollar las habilidades de pensar estratégicamente los problemas de marketing y sus posibles soluciones.

El foco del Programa está en los clientes, explicando que el valor de una empresa está en crear y desarrollar Clientes y no en sus Productos.

Syllabus

Concepto de Marketing.

Concepto de Valor.

Intercambio.

Taught by

Pedro Hidalgo

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