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Coursera

Engagement & Nurture Marketing Strategies

Northwestern University via Coursera

Overview

In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies.

Additional MOOC 3 faculty include:
* Randy Krum (Data Visualization & Infographics Designer | Consultant | Author | Speaker | President, InfoNewt)
* Stanford Smith (CEO, Pushing Social)
* Andy Crestodina (Co-Founder & Strategic Director, Orbit Media Studios)
* Ellen Valentine (Veteran Marketing Leader & Evangelist, Silverpop, IBM)

Syllabus

  • Social Strategy Overview
    • In this module, you will learn the three social strategies being used by organizations today.
  • Engagement Strategy
    • In this module, you will learn the social engagement strategy. You will see how organizations are using it today, what metrics they use to gauge success, and a real-world best practice example.
  • Nurture Marketing Strategy
    • In this module, you will learn the nurture marketing strategy. You will understand why landing pages are so important and how to effectively use a multimedia filter and focus blog to enable real-time marketing results.
  • Developing a Great Blog
    • In this module, you will learn how to develop a filter and focus blog, create engaging content, and tips to be effective with it.

Taught by

Randy Hlavac

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