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Northwestern University

Social Media Marketing

Northwestern University via Coursera Specialization


In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions. Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit. Each of the individual courses can be audited for free. To see more, visit each course: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social.


Course 1: What is Social?
- Offered by Northwestern University. The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to ... Enroll for free.

Course 2: The Importance of Listening
- Offered by Northwestern University. In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go ... Enroll for free.

Course 3: Engagement & Nurture Marketing Strategies
- Offered by Northwestern University. In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing ... Enroll for free.

Course 4: Content, Advertising & Social IMC
- Offered by Northwestern University. Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content ... Enroll for free.

Course 5: The Business of Social
- Offered by Northwestern University. In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics ... Enroll for free.

Course 6: Social Marketing Capstone Project
- Offered by Northwestern University. Your markets are on social and you need to be there. However, your social strategy needs to be based on ... Enroll for free.


Taught by

Randy Hlavac


5.0 rating, based on 1 Class Central review

Start your review of Social Media Marketing

  • Anonymous
    Great specialization
    As someone who is a newbie in social media marketing, this specialization is great! It gives you great information and insight on Social Media. I learned so much from this courses because are simple to understand and right on the objective.

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