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OpenLearning

Create and Launch a Promotional Plan

via OpenLearning

Overview

Do you want to create communications with impact? This course will help you create and implement the right promotional mix for your product or service.

In a society saturated with media and advertising, creating communications that have a genuine impact with the right audience is becoming increasingly difficult to achieve. Delivering successful marketing promotions is a creative and practical process of communicating the benefits of a product or service to the right people. Businesses that produce creative and unique promotions provide memorable experiences for consumers as well as build stronger brands for themselves.

What You Will Learn   Throughout this course, you will be guided through the most suitable methods of promotion for your product or service. You will learn to formulate marketing plans, deliver promotional activities and evaluate the impact on your audience as well as on your organisation.   Target Skills
  • This course will help students to unlock their own and their team's promotional skills. It will provide them with the tools and skills necessary to create promotions with impact, which also meet business objectives.
  • Plan promotional activities
  • Coordinate promotional activities
  • Review and report on promotional activities

Syllabus

Week 1 - Planning Your Promotion
Welcome to the course! This week we are introduced to the world of promotion and what kinds of promotions are out there for your business. We’ll also look at your business context for promotion - what are your organisational needs? What are your marketing needs? Next, we’ll start creating a promotional plan including what you want to achieve and how you want to achieve it (within time and budget and with the right people involved).

Week 2 - Coordinating Your Promotion
Week 2 is all about coordinating your campaign: from allocating resources and people (including negotiating roles and responsibilities) through to identifying target networks and implementing your campaign. 

Week 3 - Reviewing And Reporting On Your Promotion
This week we’ll explore how to review and report on your promotional activities - a key part of evaluating success and implementing continuous improvement. We’ll start with methods of gathering feedback data, analysing the information you receive and providing feedback to the team involved. Finally, we’ll look at ways to evaluating the benefits of promotional campaigns with a view of providing recommendations around future efforts to management. At the end of this week you will have all the skills you need to plan, implement and evaluate your own promotional campaigns. Congratulations!

Week 4 - The Finish Line! (And Where To Next...)
This week is the Finish Line - where you’ll share your Major Tasks and showcase all the hard work you’ve put in throughout the course. You’ll have the opportunity to also share your thoughts on your learning experience, any tips for future students and say goodbye in style.

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