Do you want to create communications with impact? This course will help you create and implement the right promotional mix for your product or service.
In a society saturated with media and advertising, creating communications that have a genuine impact with the right audience is becoming increasingly difficult to achieve. Delivering successful marketing promotions is a creative and practical process of communicating the benefits of a product or service to the right people. Businesses that produce creative and unique promotions provide memorable experiences for consumers as well as build stronger brands for themselves.What You Will Learn Throughout this course, you will be guided through the most suitable methods of promotion for your product or service. You will learn to formulate marketing plans, deliver promotional activities and evaluate the impact on your audience as well as on your organisation. Target Skills
- This course will help students to unlock their own and their team's promotional skills. It will provide them with the tools and skills necessary to create promotions with impact, which also meet business objectives.
- Plan promotional activities
- Coordinate promotional activities
- Review and report on promotional activities