Strategy is an all-embracing term that broadly refers to decision-making at both an Individual level – dealing with how we make personal choices in varied settings – and a Business & Management level –focusing on how individuals grouped in organizations or companies make decisions about successfully running an entrepreneurial endeavor.
This course will start from discussing the elements of the Individual level of Strategy decision-making process, to then focus on the Business level.
In Business & Management, Strategy is fundamentally a quest for sustained superior performance compared to competitors.
Strategists working in either incumbent companies or startups ultimately and systematically aim at outperforming rivals, by creating and sustaining what is traditionally called a competitive advantage.
To achieve such overarching goal, they have to deeply analyze and understand the competitive environment their companies operate in, by investigating the factors responsible for their firm’s past performance and by spotting those changes (inside or outside the firm) that are most likely to enhance or hurt future performance.
I found the course easy to follow and helpful in understanding the different concepts, having always the possibility to look back at previous lessons if needed. The only criticism I found is in the presentation of the lesson regarding the Value Chain, in which some degression were quite confusing on the general speech.
questo MOOK è davvero interessante ed esaustivo per cui complimenti al relatore ed alla piattaforma, consigliatissimo..
yes it was useful for the basics of strategy and gained many ideas on the concept, this gives a scenario of the strategy of the business and many management skills and core real time drivers and methods which real time world is demanding .
The course is very productivein developing skills and particularystrategic thinking. However, the pace remained monotonous resulting in harder omaintain continous interest.
Andrés Enrique Guzmán Torres
It was a very good course, I liked how integrated Microeconomics, Marketing and Michael Porter's theories in a coherent framework of strategy.
It was a very educational course, explained general ideas and methods of a sucessfull strategy and how to apply them in a company