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The Hong Kong University of Science and Technology

Protecting Business Innovations via Copyright

The Hong Kong University of Science and Technology via Coursera


Protecting Business Innovations Via Copyright

Watch Course Overview:

Intellectual property rights (IPR) has a great impact on innovation development and society. In Science, Engineering, and Business, we seek to create wealth through innovation in products, designs, manufacturing processes, and business systems or models. However, innovation leaders often FAIL to benefit from their discoveries and inventions when they are unable to adequately protect those innovations. Learn the basics of copyright, copyright infringement, derivative works/parody and copyright related to software.

This course provides learners with an understanding of Copyright law and how it can be used to protect business innovation. The course focus is on protecting innovations with copyright as one of several tools that can be used by companies and individuals to protect creative innovations. In additional to learning about how copyright works in theory, we will also discuss situations in which copyright might not be effective in protecting innovations, and will focus on the legal issues involved from a practical business perspective rather than from a purely legal viewpoint. This course is one part of a four course series focusing on protection of business innovations using copyright, patent, trademark and strategy, and these four courses may be taken in any order that is most beneficial to students interested in learning about protecting innovation.

Other courses in the Protecting Business Innovations series:
1. Copyright:
2. Trademark:
3. Patent:
4. Strategy:


  • Introduction to Copyright
    • Welcome to this course on Protecting Business Innovations via Copyright! How do companies protect their intellectual property, creative innovations and ensure they keep their customers happy? Over the next four weeks you will gain insight on how companies navigate the world of Copyright, Copyright limitations, Derivative work and Software Protection. As you go through the materials, you may have your own copyright related questions or scenarios that pop-up, feel free to post them in the discussion forum so we can try to apply strategic approaches learned in the course. Take some time to review the assignments, grading and general course guidelines for this course. Week 1 will cover the basics of copyright and will introduce the general terms that will be used in later weeks.
  • Copyright Limitations
    • Fair use is the largest area of exceptions of copyright. It is not a right, it is a defense. This week will cover the rules of fair use, how companies apply it, fair use limitations and will introduce more copyright limitations you should be aware of.
  • Derivative Work & Parody
    • This will explore other rights within Copyright Law. I will introduce derivative works and parody with lots of interesting examples like the Beach Boys, Weird Al and Annoying Orange. We encourage you to interact with the examples by going to YouTube or other suggested sites to view them as you go through the lecture videos.
  • Protecting Software Innovations
    • Software innovations is a special area of Copyright. This will week cover how companies protect software innovations with case studies like video games and Virtual Reality software. It will also cover the Digital Millennium Copyright Act (DMCA), which is a US Law but how it can affect companies around the world. Find out how companies navigate the interesting world of software and DMCA.
  • Final Exam
    • You've reached the final exam week! Complete the final exam and post-course survey. Your feedback can help us improve future iterations of the course. Good luck on the exam and hope to see you in ALL our upcoming courses for Protecting Business Innovations via: Copyright, Patent, Trademark and Strategy

Taught by

Theodore Henry King CLARK


4.9 rating, based on 65 Class Central reviews

4.8 rating at Coursera based on 158 ratings

Start your review of Protecting Business Innovations via Copyright

  • Anonymous
    The Course is very informative and useful to know how copyright plays an important role in protecting business innovations. Especially it will help IP Law students to gain more knowledge about Copyright and its usage in business innovation.
  • Anonymous
    The Course is very informative and useful to know how copyright plays an important role in protecting business innovations. Especially it will help IP Law students to gain more knowledge about Copyright and its usage in business innovation.
  • Anonymous
    It was very helpful as the videos very just right to understand and it was not too long too… I was able to understand it in a very good way.. teaching was in an appropriate manner …
  • Gavin Tse
    This is a very useful course. Thank Professor Clark making this difficult subject in a systematic way understand and apply. Though there are still a lot of exceptions I suppose. I will take the other three courses as well and I am sure these concepts will lead me to a thoughtful mind of handling every new business.
  • Anonymous
    The course is excellent. It gives a wide understanding of copyrights - both in theory and in practice, including many exceptions in copyrights. The most important aspects are the differences between particular countries – including how different copyrights are in China.
  • Anonymous
    The course contents are very useful. Prof Clark used many interesting examples to explain those important points about copyright and its limitations. The summary and quiz after each video class are useful to strengthen those critical points of copyright.
  • Profile image for Farheen Hawaldar
    Farheen Hawaldar
    This course gives you awareness about protecting the copyrights. Also provides you with good knowledge about various copyrights, parodies and derivative work. Helps you deal with real world examples or IPR. Also help your business to be secured.
  • Anonymous
    This is a great course for anyone who is interested in gaining more knowledge about Copyrights or Intellectual property in general.
  • Anonymous
    First and foremost the professor is an absolute delight to watch.We seldom come across with professors like that who just captivate your mind and create interest in the topics.It opened a whole new area for me.I for one didnt know.much about IP but after completing the classes on copyright.I think I might pursue career as IPR lawyer.

    I come from a small town named Jorhat,l in the state of Assam,India.I wouldnt have known much about IPR but thanks coursera and Theodore Henry Clark.I respect you.
  • Anonymous
    This course is very good, it make me understand the relevant knowledge of U.S. copyright.By the way, the course teacher I think is very interesting and nice.
  • Profile image for Hrusikesh Nishank
    Hrusikesh Nishank
    I absolutely loved Prof. CLARK and am grateful for the opportunity to be able to take this course.

    The course was gripping throughout, was extremely systematic and contained a lot of real world examples and case studies.

    I really hope to use these concepts in my professional career in a fruitful way.
  • Anonymous
    This course helped me in increasing better understanding of copyright as one of the intellectual property right. The course was designed in a way that covered all the major aspects that are required to learn in the copyright.
  • Anonymous
    excellent and detailed course. broadened my horizons regarding protecting business innovations via copyright. learnt some things which will definitely help me in the future.
  • Anonymous
    This was a great course with many practical examples. The learning experience was amazing and I enjoyed completing all the lecture videos as well as the assignments.
  • Anonymous
    I enjoyed the learning experience this course offered. The instructor was very good good. he was thorough, and had light-hearted moments that went well with the pace.
  • Anonymous
    This course broaden my view on copyright. Particularly on the parody, fair use and translation. I have a British friend who wrote a book on TRIZ and on one conference she mentioned to me that some Chinese have translated her book and she did not know what to do. Through this course I realize that translation is a transformative work in China and it's legal to do that without permission from original author. The best way to solve the problem is to have someone translate the original work into Chinese and registered that in China. Thus all the puzzle is solved. However, I must say that even that people may do that legally in China, he/she may lose the goodwill of reputation. After all, each man should do things according to his conscience.
  • Anonymous
    The course has been beautifully designed. It is a very informative one. The instructor is an excellent teacher and conveys information in the simplest way. The course is loaded with examples and it has good mix of practical and theory assignments. Only suggestion would be make the assignments be graded by the instructor and not the peers. We will be in a position to get better feedback and also get our grades on time. Thank You
  • Anonymous
    the experience from learning from this course was excellent! Prof. Theodare Henry King Clark made it very easy and simple to understand the concept and provided with alot of examples and case laws. the quiz at the end of each week was challenging enough to test my knowledge. assignments given were also useful to test my knowledge. overall it was a very good experience and got a lot of things to learn. thanks to prof. clark.
  • Profile image for ROHAN GUPTA
    It is a great platform for learning or for gaining knowledge ,i have great experience,thanks for such a platform.The speaker is also very simple and clear which helped me to understand easily and he gave examples of each topic which is also so good , such a interesting way to learn and consume our precious time.I would like to suggest others to join this platform so that everyone get to know this kind of opportunity.
  • This topic is going to expose and bring to light how you you can protect your business via copyright. Apart from copyright, there are other key ways on which you can also do that. The others are patent,trademark and strategy. To protect your business is very important because, the main reason of starting a business venture is to nurture, protect and also watch it grow to a certain level.

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