Intellectual property rights (IPR) has a great impact on innovation development and society. In Science, Engineering, and Business, we seek to create wealth through innovation in products, designs, manufacturing processes, and business systems or models. However, innovation leaders often FAIL to benefit from their discoveries and inventions when they are unable to adequately protect those innovations. Learn the basics of copyright, copyright infringement, derivative works/parody and copyright related to software.
This course provides learners with an understanding of Copyright law and how it can be used to protect business innovation. The course focus is on protecting innovations with copyright as one of several tools that can be used by companies and individuals to protect creative innovations. In additional to learning about how copyright works in theory, we will also discuss situations in which copyright might not be effective in protecting innovations, and will focus on the legal issues involved from a practical business perspective rather than from a purely legal viewpoint. This course is one part of a four course series focusing on protection of business innovations using copyright, patent, trademark and strategy, and these four courses may be taken in any order that is most beneficial to students interested in learning about protecting innovation.
Other courses in the Protecting Business Innovations series:
1. Copyright: https://www.coursera.org/learn/protect-business-innovations-copyright
2. Trademark: https://www.coursera.org/learn/protect-business-innovations-trademark
3. Patent: https://www.coursera.org/learn/protect-business-innovations-patent
4. Strategy: https://www.coursera.org/learn/protect-business-innovations-strategy
Introduction to Copyright
-Welcome to this course on Protecting Business Innovations via Copyright! How do companies protect their intellectual property, creative innovations and ensure they keep their customers happy? Over the next four weeks you will gain insight on how companies navigate the world of Copyright, Copyright limitations, Derivative work and Software Protection. As you go through the materials, you may have your own copyright related questions or scenarios that pop-up, feel free to post them in the discussion forum so we can try to apply strategic approaches learned in the course. Take some time to review the assignments, grading and general course guidelines for this course. Week 1 will cover the basics of copyright and will introduce the general terms that will be used in later weeks.
-Fair use is the largest area of exceptions of copyright. It is not a right, it is a defense. This week will cover the rules of fair use, how companies apply it, fair use limitations and will introduce more copyright limitations you should be aware of.
Derivative Work & Parody
-This will explore other rights within Copyright Law. I will introduce derivative works and parody with lots of interesting examples like the Beach Boys, Weird Al and Annoying Orange. We encourage you to interact with the examples by going to YouTube or other suggested sites to view them as you go through the lecture videos.
Protecting Software Innovations
-Software innovations is a special area of Copyright. This will week cover how companies protect software innovations with case studies like video games and Virtual Reality software. It will also cover the Digital Millennium Copyright Act (DMCA), which is a US Law but how it can affect companies around the world. Find out how companies navigate the interesting world of software and DMCA.
-You've reached the final exam week! Complete the final exam and post-course survey. Your feedback can help us improve future iterations of the course. Good luck on the exam and hope to see you in ALL our upcoming courses for Protecting Business Innovations via: Copyright, Patent, Trademark and Strategy
The course has been beautifully designed. It is a very informative one. The instructor is an excellent teacher and conveys information in the simplest way. The course is loaded with examples and it has good mix of practical and theory assignments. Only suggestion would be make the assignments be graded by the instructor and not the peers. We will be in a position to get better feedback and also get our grades on time. Thank You
It is a great platform for learning or for gaining knowledge ,i have great experience,thanks for such a platform.The speaker is also very simple and clear which helped me to understand easily and he gave examples of each topic which is also so good , such a interesting way to learn and consume our precious time.I would like to suggest others to join this platform so that everyone get to know this kind of opportunity.
is taking this course right now, spending 14 hours a week on it and found the course difficulty to be easy.
This topic is going to expose and bring to light how you you can protect your business via copyright. Apart from copyright, there are other key ways on which you can also do that. The others are patent,trademark and strategy. To protect your business is very important because, the main reason of starting a business venture is to nurture, protect and also watch it grow to a certain level.
The course has given me an in-depth knowledge and expertise about the copyright and their implications in the current business world, any student or an business enthusiast has to do this course to gain some expertise on copyright and its dissemination towards the prosperity of the business and world economy .
It is a very well-designed course for people who want to broaden their knowledge about how to preotect business innovations ragardless if you are someone who is starting up your own start-up or you are an employee. It will give you in-depth understanding about how to protect your creation.
The course is really helpful to get a basic idea and brush up your basic copyright knowledge. It emphasizes on the US Copyright law as wells as the DMCA whic is just the cherry on the cake. Overall this course is very easy to go and interesting at the same time .
As a teacher Its Very useful Course i know very well about copy rights after completing the course. In this course the way of taught is very impressive. especially parody segment i was like very much thanks for giving the wonderful course.