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Online Course

Protecting Business Innovations via Copyright

The Hong Kong University of Science and Technology via Coursera

Overview

Protecting Business Innovations Via Copyright

Watch Course Overview: https://youtu.be/mUja4iwbrTE

Intellectual property rights (IPR) has a great impact on innovation development and society. In Science, Engineering, and Business, we seek to create wealth through innovation in products, designs, manufacturing processes, and business systems or models. However, innovation leaders often FAIL to benefit from their discoveries and inventions when they are unable to adequately protect those innovations. Learn the basics of copyright, copyright infringement, derivative works/parody and copyright related to software.

This course provides learners with an understanding of Copyright law and how it can be used to protect business innovation. The course focus is on protecting innovations with copyright as one of several tools that can be used by companies and individuals to protect creative innovations. In additional to learning about how copyright works in theory, we will also discuss situations in which copyright might not be effective in protecting innovations, and will focus on the legal issues involved from a practical business perspective rather than from a purely legal viewpoint. This course is one part of a four course series focusing on protection of business innovations using copyright, patent, trademark and strategy, and these four courses may be taken in any order that is most beneficial to students interested in learning about protecting innovation.

Other courses in the Protecting Business Innovations series:
1. Copyright: https://www.coursera.org/learn/protect-business-innovations-copyright
2. Trademark: https://www.coursera.org/learn/protect-business-innovations-trademark
3. Patent: https://www.coursera.org/learn/protect-business-innovations-patent
4. Strategy: https://www.coursera.org/learn/protect-business-innovations-strategy

Syllabus

Introduction to Copyright
-Welcome to this course on Protecting Business Innovations via Copyright! How do companies protect their intellectual property, creative innovations and ensure they keep their customers happy? Over the next four weeks you will gain insight on how companies navigate the world of Copyright, Copyright limitations, Derivative work and Software Protection. As you go through the materials, you may have your own copyright related questions or scenarios that pop-up, feel free to post them in the discussion forum so we can try to apply strategic approaches learned in the course. Take some time to review the assignments, grading and general course guidelines for this course. Week 1 will cover the basics of copyright and will introduce the general terms that will be used in later weeks.

Copyright Limitations
-Fair use is the largest area of exceptions of copyright. It is not a right, it is a defense. This week will cover the rules of fair use, how companies apply it, fair use limitations and will introduce more copyright limitations you should be aware of.

Derivative Work & Parody
-This will explore other rights within Copyright Law. I will introduce derivative works and parody with lots of interesting examples like the Beach Boys, Weird Al and Annoying Orange. We encourage you to interact with the examples by going to YouTube or other suggested sites to view them as you go through the lecture videos.

Protecting Software Innovations
-Software innovations is a special area of Copyright. This will week cover how companies protect software innovations with case studies like video games and Virtual Reality software. It will also cover the Digital Millennium Copyright Act (DMCA), which is a US Law but how it can affect companies around the world. Find out how companies navigate the interesting world of software and DMCA.

Final Exam
-You've reached the final exam week! Complete the final exam and post-course survey. Your feedback can help us improve future iterations of the course. Good luck on the exam and hope to see you in ALL our upcoming courses for Protecting Business Innovations via: Copyright, Patent, Trademark and Strategy

Taught by

Theodore Henry King CLARK

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Reviews

4.9 rating, based on 40 reviews

Start your review of Protecting Business Innovations via Copyright

  • Anonymous

    Anonymous completed this course.

    This course is very good, it make me understand the relevant knowledge of U.S. copyright.By the way, the course teacher I think is very interesting and nice.
  • Anonymous

    Anonymous is taking this course right now.

    This course broaden my view on copyright. Particularly on the parody, fair use and translation. I have a British friend who wrote a book on TRIZ and on one conference she mentioned to me that some Chinese have translated her book and she did not know what to do. Through this course I realize that translation is a transformative work in China and it's legal to do that without permission from original author. The best way to solve the problem is to have someone translate the original work into Chinese and registered that in China. Thus all the puzzle is solved. However, I must say that even that people may do that legally in China, he/she may lose the goodwill of reputation. After all, each man should do things according to his conscience.
  • Anonymous

    Anonymous is taking this course right now.

    The course has been beautifully designed. It is a very informative one. The instructor is an excellent teacher and conveys information in the simplest way. The course is loaded with examples and it has good mix of practical and theory assignments. Only suggestion would be make the assignments be graded by the instructor and not the peers. We will be in a position to get better feedback and also get our grades on time. Thank You
  • Profile image for ROHAN GUPTA
    ROHAN GUPTA

    ROHAN GUPTA is taking this course right now.

    It is a great platform for learning or for gaining knowledge ,i have great experience,thanks for such a platform.The speaker is also very simple and clear which helped me to understand easily and he gave examples of each topic which is also so good , such a interesting way to learn and consume our precious time.I would like to suggest others to join this platform so that everyone get to know this kind of opportunity.
  • Anonymous

    Anonymous completed this course.

    the experience from learning from this course was excellent! Prof. Theodare Henry King Clark made it very easy and simple to understand the concept and provided with alot of examples and case laws. the quiz at the end of each week was challenging enough to test my knowledge. assignments given were also useful to test my knowledge. overall it was a very good experience and got a lot of things to learn. thanks to prof. clark.
  • Seth Samuel is taking this course right now, spending 14 hours a week on it and found the course difficulty to be easy.

    This topic is going to expose and bring to light how you you can protect your business via copyright. Apart from copyright, there are other key ways on which you can also do that. The others are patent,trademark and strategy. To protect your business is very important because, the main reason of starting a business venture is to nurture, protect and also watch it grow to a certain level.
  • Anonymous

    Anonymous is taking this course right now.

    This is a very interesting course that focuses on important concepts that exist in copyright law.
    It is well structured, organised and also provides a lot of practical examples that help understand the concepts better.
    The course helps one get a better insight on the copyright laws that exists in different systems, majorly, the U.S.
    Overall, the course is worth taking.
  • Anonymous
    Wonderful platform to understanding this concept of copyright. well explained!!! Not just the meaning, but also the background and other related concepts and terms are nicely focused on and detailed study for us is provided. the case examples are well explained as well as made understandable in simple and easy language.
  • Anonymous

    Anonymous completed this course.

    The course has given me an in-depth knowledge and expertise about the copyright and their implications in the current business world, any student or an business enthusiast has to do this course to gain some expertise on copyright and its dissemination towards the prosperity of the business and world economy .
  • Anonymous

    Anonymous is taking this course right now.

    It is a very well-designed course for people who want to broaden their knowledge about how to preotect business innovations ragardless if you are someone who is starting up your own start-up or you are an employee. It will give you in-depth understanding about how to protect your creation.
  • Nikita Kaler is taking this course right now.

    Protecting business via copyright is an amazing online course.
    It helps me to learn about copyright that i don't know before the course.
    Thanks to The Hong Kong University of Science and Technology for providing students a course from which they can learn a lot.
  • Anonymous

    Anonymous is taking this course right now.

    The course is really helpful to get a basic idea and brush up your basic copyright knowledge. It emphasizes on the US Copyright law as wells as the DMCA whic is just the cherry on the cake. Overall this course is very easy to go and interesting at the same time .
  • Anonymous

    Anonymous is taking this course right now.

    Great course for beginners with an engaging teacher. Many illustrative examples were given to explain the topics. I would highly recommend it to everyone who is trying to learn the basics of copyright with no prior knowledge. The pace of the course is also good.
  • Anonymous
    The course is really good and the professor is wonderful. I could learn "Protecting Business Innovations via Copyright" in a systematically and self-paced way. I highly recommend this course for start-up companies, technology transfer practitioner and businessmen.
  • Anonymous
    The course is very well organized, interesting & useful. Prof. Theodore Clark used lots of great examples/ case studies in the course, that helped my learning a lot (and those examples/ case studies are very interesting too!).

    Highly recommended!
  • Profile image for Alberto Nutricati
    Alberto Nutricati

    Alberto Nutricati completed this course.

    I definitely suggest attending this course (and I am going to complete the series for sure).
    Interesting content, very clear exposition and explanation of each topic and entertaining practical exercises and brainstorming video sessions.
    Well done!
  • Anonymous

    Anonymous is taking this course right now.

    This course was very informative and the presentation of the content was very good. I learnt a lot from this course and I hope to be able to apply this to the future.

    The only thing I didn't like was that he said that the Annoying Orange was funny
  • Anonymous

    Anonymous completed this course.

    The course are very well explain and give information on real life examples of copyright law.
    I'm thankful of Prof. Clark to explain whole course such easy way.
    It's help to build my knowledge and give me way to think about copyright law.
  • Anonymous

    Anonymous completed this course.

    As a teacher Its Very useful Course i know very well about copy rights after completing the course. In this course the way of taught is very impressive. especially parody segment i was like very much thanks for giving the wonderful course.
  • Anonymous

    Anonymous completed this course.

    Protecting Business Innovations through Copyright on Coursera platform has been a wonderful journey. The concepts are explained properly with examples and case studies.
    I really enjoyed learning, and so would you :)

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