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The Hong Kong University of Science and Technology

Protecting Business Innovations via Trademark

The Hong Kong University of Science and Technology via Coursera


Protecting Business Innovations Via Trademark

Watch Course Overview:

Intellectual property rights (IPR) has a great impact on innovation development and society. In Science, Engineering, and Business, we seek to create wealth through innovation in products, designs, manufacturing processes, and business systems or models. However, innovation leaders often FAIL to benefit from their discoveries and inventions when they are unable to adequately protect those innovations.

This course provides learners with an understanding of how trademark laws can be used to protect business innovation using a combination of lectures and case examples for discussion. The course focus on protecting innovations with Trademark as one of several tools that can be used by companies to protect their brands and products. In additional to learning about how trademark law works in theory, we will also discuss situations in which trademark might not be effective in protecting innovations, and will focus on the legal issues involved from a practical business perspective rather than from a purely legal viewpoint. This course is one part of a four course series focusing on protection of business innovations using copyright, patent, trademark and strategy, and these four courses may be taken in any order that is most beneficial to students interested in learning about protecting innovation.


  • Introduction to Trademark
    • Welcome to this course on Protecting Business Innovations via Trademark! How do companies protect their intellectual property, creative innovations and protect their brands from being copied? Over the next three weeks you will gain insight on how companies protect their brands & trademark through trademark law, registration, lawsuit and acquisition. As you go through the materials, you may have your own trademark related questions or scenarios that pop-up, feel free to post them in the discussion forum. Take some time to review the assignments, grading and general course guidelines for this course. Week 1 will cover the basics of trademark law and why local brands sometimes can beat international well–known brands with the same trademarks.
  • Trademark Global Issues and Challenges
    • In this week we will look at lawsuits of iPhone and iPad trademark violations in China. Remember trademark law is local, but businesses now are facing a big challenge in e-commerce because local brands can no longer be local if they have online shops. Trademark violation becomes an international issue and creates challenges one must strategically overcome.
  • Trademark Infringement and defenses
    • In this week we mainly focus on trademark infringement and lawsuits which can last for more than 25 years, how judges will use trademark violations tests to evaluate infringement, and how big companies use strategy in brand acquisition to eliminate competition.
  • Peer-graded Assignment
    • This is the final week of the course, let's put it all together through this peer review assignment to showcase how much you have learned!

Taught by

Theodore Henry King CLARK

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4.9 rating, based on 37 reviews

Start your review of Protecting Business Innovations via Trademark

  • Anonymous
    This course has contributed to me a lot. I had a little information about trademark law, but now I know the basic and general terms about trademark, the important lawsuits, and their judgments and etc. Thank you to Prof. Theodore Clark for teaching this course, and Coursera for giving us an opportunity to reach out to this course.
  • Anonymous
    It was fab!! Everything explained so good... Each and every detail about the concept was very well cleared. Helped alot to know about one of the matter of IPR i.e. Trademark.
  • Profile image for Ben Guo
    Ben Guo

    Ben Guo completed this course, spending 6 hours a week on it and found the course difficulty to be medium.

    After finished Patent, this is 2nd course with Professor Clark, really good lesson.

    I should go on Copyrights and Strategy.

    The course is good!
  • Anonymous

    Anonymous completed this course.

    The course gives the overview of protecting the trade marks in the business . We have to protect the brand of the product more than the product itself . The Trust we creat with the consumer should be the real investment . TRADE MARK is the connection...
  • John Marley

    John Marley completed this course, spending 2 hours a week on it and found the course difficulty to be medium.

    Clarity, content and presentation is excellent. Prof Theodore Clark is a softly spoken engaging presenter; graphics compliment the teaching and the course is well divided into palatable bite-size modules. Although aimed at the novice, this course also a very useful refresher. The modules are completed by multiple choice questionnaires. Completion is a short final assignment question, which encourages you to present the knowledge you have absorbed. A free course, paid certification. I highly recommend to those interested in both the law and business elements Intellectual property Trademark.
  • Anonymous

    Anonymous completed this course.

    Before I commenced this course, I was quite skeptical about the resource materials to be used since my jurisdiction is quite different from that of the professor in charge of the course. However, halfway into the first week, my mind was opened to the possibilities of knowing how valuable trademark can be to me as a lawyer in my country and to my clients, as businessmen.
    I have completed this course and I can say for a fact that my mind is blown. Thanks to HKUST for providing materials and for being intense and thorough.
  • Anonymous

    Anonymous completed this course.

    The best informative course and it gave me good info about the cases studies .and the quiz questions are framed with lot of analytical skills and reasoning . The practical application of the course is very useful. As an entrepreneur knowledge about the protection of Trademarks is highly essential and the general defences available are very crucial to remember AND helps to take preemptive steps for avoiding trademark trolls
  • Anonymous

    Anonymous completed this course.

    The course was great. If you don't know anything about Trademarks it is excellent - it allows you to be able to speak about Trademarks and Trademark issues as if you've been doing it for a while now. You'll leave much more knowledgeable than when you started, depending on your proficiency in this area at the beginning. It also allows you to go further with it if you desire, laying a good foundation to learn more.
  • Anonymous

    Anonymous completed this course.

    the overall experience of this course was excellent! Prof. Henry King Clark is a soft spoken person, who explained the course in a simple yet impactful way. the examples given, case laws refererred was really hwlpful to understand the concept beter. the assignments given were also easy to solve. if you are really planning to learn this concept better and complete the course, this one will surely help.
  • Anonymous

    Anonymous completed this course.

    This particular course on coursera i.e. Protecting Business innovations through Trademark, is an amazing experience for me. several aspects of trademark has been explained here with various live examples of big shot companies fighting to protect their trademark. I have really gained interesting knowledge with this course. will definitely look forward for more courses here.
  • Profile image for Gowri Belawadi
    Gowri Belawadi

    Gowri Belawadi is taking this course right now, spending 3 hours a week on it and found the course difficulty to be medium.

    I am a budding lawyer and would like to pursue my LLM in Intellectual property Rights law. That is why I took this course. This Course is very informative. It is neither too hard nor too easy. The instructor's explanations are very good. This course has added on to my knowledge in Intellectual Property Law. To sum up, it is a very good course for beginners in Trademark Law.
  • Anonymous

    Anonymous completed this course.

    prof clark is great the way he explained trademarks is wonderfull.i am indeed greatfull to coursera for helping me choose this topic and understand the legal issues especially in europe.the chrocodile case i will never forget.overall 5 stars to this course.
  • Anonymous

    Anonymous completed this course.

    This course was very informative and educative. I was able to see different dimensions of trademark that i did not know. I have also appreciated jurisdiction and how trademark can help innovations. I look forward to taking more courses of this series.
  • Binta Shuaibu completed this course, spending 5 hours a week on it and found the course difficulty to be very easy.

    Fantastic course with Theodore Clark. Protecting Business Innovation via Trademark explained in simple terminologies for any beginner or advanced student to fully understand. I would recommend this course to anyone wishing to build a global brand,
  • Anonymous

    Anonymous completed this course.

    Well Structured , well balance , videos time and quality of presentation is good and quiz are nice Structured so overall my experience is a very good and at the end i just joined another link course .
  • Anonymous
    Veey good and informative course, explained in very easy way and very well presented too. I am really happy to be a part of this course and to have completed this course and have learnt alot. Thank you
  • Ejiro Damian Gbetsere is taking this course right now, spending 6 hours a week on it and found the course difficulty to be easy.

    It's a good course for beginners, it has easy and well outline course overview, good lectures and well explained examples. I recommend it for anyone interested in trademark law and practice.
  • Anonymous
    Very informative! It's a great start for beginners in the field to enroll in this course because it deals with the key concepts and it provides adequate examples for better understanding. :)
  • Profile image for Odegua Evbuoma
    Odegua Evbuoma

    Odegua Evbuoma is taking this course right now.

    The course is very interesting and informative. I really learned a lot about trademarks and brand protection. I look forward to learning more in the other parts of the series.
  • Anonymous

    Anonymous is taking this course right now.

    The course is very interesting and informative. I really learned a lot about trademarks and brand protection. I look forward to learning more in the other parts of the series.

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