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The Hong Kong University of Science and Technology

Protecting Business Innovations via Trademark

The Hong Kong University of Science and Technology via Coursera


Protecting Business Innovations Via Trademark

Watch Course Overview:

Intellectual property rights (IPR) has a great impact on innovation development and society. In Science, Engineering, and Business, we seek to create wealth through innovation in products, designs, manufacturing processes, and business systems or models. However, innovation leaders often FAIL to benefit from their discoveries and inventions when they are unable to adequately protect those innovations.

This course provides learners with an understanding of how trademark laws can be used to protect business innovation using a combination of lectures and case examples for discussion. The course focus on protecting innovations with Trademark as one of several tools that can be used by companies to protect their brands and products. In additional to learning about how trademark law works in theory, we will also discuss situations in which trademark might not be effective in protecting innovations, and will focus on the legal issues involved from a practical business perspective rather than from a purely legal viewpoint. This course is one part of a four course series focusing on protection of business innovations using copyright, patent, trademark and strategy, and these four courses may be taken in any order that is most beneficial to students interested in learning about protecting innovation.


  • Introduction to Trademark
    • Welcome to this course on Protecting Business Innovations via Trademark! How do companies protect their intellectual property, creative innovations and protect their brands from being copied? Over the next three weeks you will gain insight on how companies protect their brands & trademark through trademark law, registration, lawsuit and acquisition. As you go through the materials, you may have your own trademark related questions or scenarios that pop-up, feel free to post them in the discussion forum. Take some time to review the assignments, grading and general course guidelines for this course. Week 1 will cover the basics of trademark law and why local brands sometimes can beat international well–known brands with the same trademarks.
  • Trademark Global Issues and Challenges
    • In this week we will look at lawsuits of iPhone and iPad trademark violations in China. Remember trademark law is local, but businesses now are facing a big challenge in e-commerce because local brands can no longer be local if they have online shops. Trademark violation becomes an international issue and creates challenges one must strategically overcome.
  • Trademark Infringement and defenses
    • In this week we mainly focus on trademark infringement and lawsuits which can last for more than 25 years, how judges will use trademark violations tests to evaluate infringement, and how big companies use strategy in brand acquisition to eliminate competition.
  • Peer-graded Assignment
    • This is the final week of the course, let's put it all together through this peer review assignment to showcase how much you have learned!

Taught by

Theodore Henry King CLARK


5.0 rating, based on 49 Class Central reviews

4.8 rating at Coursera based on 133 ratings

Start your review of Protecting Business Innovations via Trademark

  • Anonymous
    The professor made the material extremely accessible and each of the videos was easy to follow along and take notes with, and just the right length; the slides were also extremely helpful - I never had to take a quiz twice, and I learned a lot. I would highly recommend this course to anyone who wants to learn more about the trademark process, particularly in the US and China, and to a lesser degree, globally.
  • Anonymous
    The lecturer is amazing, I watch your clips everyday. Plus there are a lot of case-studies (I like this part very much).
    Looking forward to seeing your new videos on IP law.

    Best regards
    Thai student
  • Profile image for Chung-Lun Chen
    Chung-Lun Chen
    Dr. Theodore's presentation is clear, the pace is moderate, the content is rich, and several litigation cases mentioned in the course are very interesting. Highly recommend this class.
  • Anonymous
    This course has contributed to me a lot. I had a little information about trademark law, but now I know the basic and general terms about trademark, the important lawsuits, and their judgments and etc. Thank you to Prof. Theodore Clark for teaching this course, and Coursera for giving us an opportunity to reach out to this course.
  • Anonymous
    This is an honestly perfect course that includes many practical examples from the three most important markets - USA, China and Europe.
  • Anonymous
    Professor always gives appropriate examples and charts so we can underatand better(that's the reason I enjoy the class so much)
  • Anonymous
    best course to learn about protecting business innovations. The course gives deep knowledge about trademark
  • Anonymous
    It was fab!! Everything explained so good... Each and every detail about the concept was very well cleared. Helped alot to know about one of the matter of IPR i.e. Trademark.
  • Anonymous

    Anonymous completed this course.

    The course gives the overview of protecting the trade marks in the business . We have to protect the brand of the product more than the product itself . The Trust we creat with the consumer should be the real investment . TRADE MARK is the connection...
  • Profile image for Soyeon Kim
    Soyeon Kim
    As I previously took several IP courses on and off Coursera, I hesitated to take this course at first and yet I was very satisfied with the course materials. It was very informative and all the concepts and examples were clearly explained. I'm definitely down to take other courses by Professor Clark.
  • Profile image for Chien Yuan Cheng
    Chien Yuan Cheng
    A great course, the case of the course content helps learners understand the problem and learn step by step. The comparison of laws in various countries allows learners to learn the laws and regulations of different countries.
  • Anonymous
    The course was amazing. The course was very innovative and gave a broader perspective for the same. IPR which is in itself a very intricate course was made very easy by Sir. Sir explained each and every facet of trademark with variety of examples. The case laws he explained did not seem like a burden
  • Anonymous
    Veey good and informative course, explained in very easy way and very well presented too. I am really happy to be a part of this course and to have completed this course and have learnt alot. Thank you
  • Anonymous
    Very informative! It's a great start for beginners in the field to enroll in this course because it deals with the key concepts and it provides adequate examples for better understanding. :)
  • Anonymous
    It was a very informative course. Got to learn about trademarks in-depth and from a global perspective. Looked into landmark case laws that helped in understanding various trademark strategies.
  • Anonymous
    It was fantastic! Everything explained so well. Thank you to Prof. Theodore for teaching this course, and Coursera for giving us an opportunity to reach out to this course.
  • Anonymous
    This course has contributed to me a lot. It is very helpful for beginners in learning. Clear examples of collocation of ideas make it easier for me to remember these concepts.
  • Anonymous
    I found the course very detailed and enriching. It guides you through the nitty-gritty of trademark, also considering other countries law to trademark.
  • Anonymous
    Excelente curso, me ayudó mucho. Me gusto mucho las los ejemplos practicos narrados por el profesor, muy util para un mayor entendimiento. ¡Recomendado!
  • Anonymous
    Excellent Course on Trademark! I feel very lucky to complete such a course with excellent grade and learning. Thanks Professor for such a good work.

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