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The Hong Kong University of Science and Technology

Protecting Business Innovations via Trademark

The Hong Kong University of Science and Technology via Coursera


Protecting Business Innovations Via Trademark

Watch Course Overview:

Intellectual property rights (IPR) has a great impact on innovation development and society. In Science, Engineering, and Business, we seek to create wealth through innovation in products, designs, manufacturing processes, and business systems or models. However, innovation leaders often FAIL to benefit from their discoveries and inventions when they are unable to adequately protect those innovations.

This course provides learners with an understanding of how trademark laws can be used to protect business innovation using a combination of lectures and case examples for discussion. The course focus on protecting innovations with Trademark as one of several tools that can be used by companies to protect their brands and products. In additional to learning about how trademark law works in theory, we will also discuss situations in which trademark might not be effective in protecting innovations, and will focus on the legal issues involved from a practical business perspective rather than from a purely legal viewpoint. This course is one part of a four course series focusing on protection of business innovations using copyright, patent, trademark and strategy, and these four courses may be taken in any order that is most beneficial to students interested in learning about protecting innovation.


  • Introduction to Trademark
    • Welcome to this course on Protecting Business Innovations via Trademark! How do companies protect their intellectual property, creative innovations and protect their brands from being copied? Over the next three weeks you will gain insight on how companies protect their brands & trademark through trademark law, registration, lawsuit and acquisition. As you go through the materials, you may have your own trademark related questions or scenarios that pop-up, feel free to post them in the discussion forum. Take some time to review the assignments, grading and general course guidelines for this course. Week 1 will cover the basics of trademark law and why local brands sometimes can beat international well–known brands with the same trademarks.
  • Trademark Global Issues and Challenges
    • In this week we will look at lawsuits of iPhone and iPad trademark violations in China. Remember trademark law is local, but businesses now are facing a big challenge in e-commerce because local brands can no longer be local if they have online shops. Trademark violation becomes an international issue and creates challenges one must strategically overcome.
  • Trademark Infringement and defenses
    • In this week we mainly focus on trademark infringement and lawsuits which can last for more than 25 years, how judges will use trademark violations tests to evaluate infringement, and how big companies use strategy in brand acquisition to eliminate competition.
  • Peer-graded Assignment
    • This is the final week of the course, let's put it all together through this peer review assignment to showcase how much you have learned!

Taught by

Theodore Henry King CLARK

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5.0 rating, based on 43 reviews

Start your review of Protecting Business Innovations via Trademark

  • Anonymous
    The course was amazing. The course was very innovative and gave a broader perspective for the same. IPR which is in itself a very intricate course was made very easy by Sir. Sir explained each and every facet of trademark with variety of examples. The case laws he explained did not seem like a burden
  • Profile image for Soyeon Kim
    Soyeon Kim
    As I previously took several IP courses on and off Coursera, I hesitated to take this course at first and yet I was very satisfied with the course materials. It was very informative and all the concepts and examples were clearly explained. I'm definitely down to take other courses by Professor Clark.
  • Anonymous
    A great course, the case of the course content helps learners understand the problem and learn step by step. The comparison of laws in various countries allows learners to learn the laws and regulations of different countries.
  • Anonymous
    This course has contributed to me a lot. I had a little information about trademark law, but now I know the basic and general terms about trademark, the important lawsuits, and their judgments and etc. Thank you to Prof. Theodore Clark for teaching this course, and Coursera for giving us an opportunity to reach out to this course.
  • Anonymous
    This course has contributed to me a lot. It is very helpful for beginners in learning. Clear examples of collocation of ideas make it easier for me to remember these concepts.
  • Anonymous
    Excellent Course on Trademark! I feel very lucky to complete such a course with excellent grade and learning. Thanks Professor for such a good work.
  • Anonymous
    It was fab!! Everything explained so good... Each and every detail about the concept was very well cleared. Helped alot to know about one of the matter of IPR i.e. Trademark.
  • Anonymous

    Anonymous completed this course.

    The course gives the overview of protecting the trade marks in the business . We have to protect the brand of the product more than the product itself . The Trust we creat with the consumer should be the real investment . TRADE MARK is the connection...
  • Profile image for Ben Guo
    Ben Guo

    Ben Guo completed this course, spending 6 hours a week on it and found the course difficulty to be medium.

    After finished Patent, this is 2nd course with Professor Clark, really good lesson.

    I should go on Copyrights and Strategy.

    The course is good!
  • Anonymous
    It was a very informative course. Got to learn about trademarks in-depth and from a global perspective. Looked into landmark case laws that helped in understanding various trademark strategies.
  • Anonymous
    It was fantastic! Everything explained so well. Thank you to Prof. Theodore for teaching this course, and Coursera for giving us an opportunity to reach out to this course.
  • Anonymous
    I found the course very detailed and enriching. It guides you through the nitty-gritty of trademark, also considering other countries law to trademark.
  • Anonymous
    Excelente curso, me ayudó mucho. Me gusto mucho las los ejemplos practicos narrados por el profesor, muy util para un mayor entendimiento. ¡Recomendado!
  • Anonymous
    This course is a very good course to learn a bout trademark.

    I also learned may international cases regarding trademark in this course.
  • Anonymous
    it was very informative and pleasing to learn at the same time and the speaker did best job to explain everything in simplest way
  • Anonymous
    Exceptional instructor - energetic and knowledgeable.

    The course content was amazing and the examples given are also good.

  • Anonymous

    Anonymous completed this course.

    The best informative course and it gave me good info about the cases studies .and the quiz questions are framed with lot of analytical skills and reasoning . The practical application of the course is very useful. As an entrepreneur knowledge about the protection of Trademarks is highly essential and the general defences available are very crucial to remember AND helps to take preemptive steps for avoiding trademark trolls
  • Anonymous

    Anonymous completed this course.

    the overall experience of this course was excellent! Prof. Henry King Clark is a soft spoken person, who explained the course in a simple yet impactful way. the examples given, case laws refererred was really hwlpful to understand the concept beter. the assignments given were also easy to solve. if you are really planning to learn this concept better and complete the course, this one will surely help.
  • Anonymous

    Anonymous completed this course.

    This particular course on coursera i.e. Protecting Business innovations through Trademark, is an amazing experience for me. several aspects of trademark has been explained here with various live examples of big shot companies fighting to protect their trademark. I have really gained interesting knowledge with this course. will definitely look forward for more courses here.
  • Anonymous

    Anonymous completed this course.

    prof clark is great the way he explained trademarks is wonderfull.i am indeed greatfull to coursera for helping me choose this topic and understand the legal issues especially in europe.the chrocodile case i will never forget.overall 5 stars to this course.

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