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The Hong Kong University of Science and Technology

Protecting Business Innovations via Trademark

The Hong Kong University of Science and Technology via Coursera


Protecting Business Innovations Via Trademark

Watch Course Overview:

Intellectual property rights (IPR) has a great impact on innovation development and society. In Science, Engineering, and Business, we seek to create wealth through innovation in products, designs, manufacturing processes, and business systems or models. However, innovation leaders often FAIL to benefit from their discoveries and inventions when they are unable to adequately protect those innovations.

This course provides learners with an understanding of how trademark laws can be used to protect business innovation using a combination of lectures and case examples for discussion. The course focus on protecting innovations with Trademark as one of several tools that can be used by companies to protect their brands and products. In additional to learning about how trademark law works in theory, we will also discuss situations in which trademark might not be effective in protecting innovations, and will focus on the legal issues involved from a practical business perspective rather than from a purely legal viewpoint. This course is one part of a four course series focusing on protection of business innovations using copyright, patent, trademark and strategy, and these four courses may be taken in any order that is most beneficial to students interested in learning about protecting innovation.

Taught by

Theodore Henry King CLARK


5.0 rating, based on 54 Class Central reviews

Start your review of Protecting Business Innovations via Trademark

  • Anonymous
    This course was clearly structured and very informative for someone with no background at all in law. I understood the value of trademark, how it can be established, infringed and defended. It can also be used as a business strategy to weaken rivals. Overall, the content was very doable and I personally completed the course in a week rather than the suggested 4, because it was very nicely organised.
  • Anonymous
    I have learnt quite a lot from this course. I had a little knowledge about the trademark law, but now I am expose to the basic and general terminology about the trademark, the important lawsuits, and their judgments and much more. I am thankful to Prof. Theodore Clark for teaching this course, and Coursera for providing the platform to learn.
  • Anonymous
    One of the things I appreciated most about the course was how practical it was. The instructors provided real-world examples and case studies that helped me better understandOne of the things I appreciated most about the course was how practical it was. The instructors provided real-world examples and case studies that helped me better understand
  • Anonymous
    The lessons are really precise and up to the point.

    The PPT used by the teacher helps in better understanding.
  • Anonymous
    This course has contributed to me a lot. I had a little information about trademark law, but now I know the basic and general terms about trademark, the important lawsuits, and their judgments and etc. Thank you to Prof. Theodore Clark for teaching this course, and Coursera for giving us an opportunity to reach out to this course.
  • Jemmisa Graneau-Gumbs
    I signed up for this course to help me become more confident in my knowledge of Intellectual Property and I definitely benefited greatly from the information I learned during the course and I enjoyed the way the course was laid out. 5 stars!
  • Anonymous
    The contents of the course are very useful. Those examples and case studies can strengthen those critical points about trademark.
  • Anonymous
    The professor made the material extremely accessible and each of the videos was easy to follow along and take notes with, and just the right length; the slides were also extremely helpful - I never had to take a quiz twice, and I learned a lot. I would highly recommend this course to anyone who wants to learn more about the trademark process, particularly in the US and China, and to a lesser degree, globally.
  • Profile image for Chien Yuan Cheng
    Chien Yuan Cheng
    A great course, the case of the course content helps learners understand the problem and learn step by step. The comparison of laws in various countries allows learners to learn the laws and regulations of different countries.
  • Anonymous
    The lecturer is amazing, I watch your clips everyday. Plus there are a lot of case-studies (I like this part very much).
    Looking forward to seeing your new videos on IP law.

    Best regards
    Thai student
  • Profile image for Chung-Lun Chen
    Chung-Lun Chen
    Dr. Theodore's presentation is clear, the pace is moderate, the content is rich, and several litigation cases mentioned in the course are very interesting. Highly recommend this class.
  • Anonymous
    Professor always gives appropriate examples and charts so we can underatand better(that's the reason I enjoy the class so much)
  • Anonymous
    This is an honestly perfect course that includes many practical examples from the three most important markets - USA, China and Europe.
  • Anonymous
    best course to learn about protecting business innovations. The course gives deep knowledge about trademark
  • Anonymous
    It was fab!! Everything explained so good... Each and every detail about the concept was very well cleared. Helped alot to know about one of the matter of IPR i.e. Trademark.
  • Profile image for Ben Guo
    Ben Guo

    Ben Guo completed this course, spending 6 hours a week on it and found the course difficulty to be medium.

    After finished Patent, this is 2nd course with Professor Clark, really good lesson.

    I should go on Copyrights and Strategy.

    The course is good!
  • Anonymous

    Anonymous completed this course.

    The course gives the overview of protecting the trade marks in the business . We have to protect the brand of the product more than the product itself . The Trust we creat with the consumer should be the real investment . TRADE MARK is the connec…
  • Anonymous
    The course was amazing. The course was very innovative and gave a broader perspective for the same. IPR which is in itself a very intricate course was made very easy by Sir. Sir explained each and every facet of trademark with variety of examples. The case laws he explained did not seem like a burden
  • Profile image for Soyeon Kim
    Soyeon Kim
    As I previously took several IP courses on and off Coursera, I hesitated to take this course at first and yet I was very satisfied with the course materials. It was very informative and all the concepts and examples were clearly explained. I'm definitely down to take other courses by Professor Clark.
  • Anonymous
    Very informative! It's a great start for beginners in the field to enroll in this course because it deals with the key concepts and it provides adequate examples for better understanding. :)

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