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Online Course

Protecting Business Innovations via Strategy

The Hong Kong University of Science and Technology via Coursera

(9)
  • Provider Coursera
  • Cost Free Online Course (Audit)
  • Session Upcoming
  • Language English
  • Certificate Paid Certificate Available
  • Effort 1-2 hours a week
  • Duration 4 weeks long
  • Learn more about MOOCs

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Overview

Protecting Business Innovations Via Strategy

Watch Course Overview: https://youtu.be/mUja4iwbrTE

Strategy can be useful for protecting business innovation when no other form of protection exist (e.g. copyright, patent & trademark). Strategy can also compliment and strengthen other forms of innovation protection. Understanding how to use strategy to protect innovation and limitation of strategy as a form of protection will be useful for business managers. This course will cover strategies from tangible resources to intangible strategies business employ to be successful.
(1) Resource-based strategy (2) Move fast or get passed (3) e-commerce (4) Changing the rules

This course is one part of a four course series focusing on protection of business innovations using copyright, patent, trademark and strategy, and these four courses may be taken in any order that is most beneficial to students interested in learning about protecting innovation.

Other courses in the Protecting Business Innovations series:
1. Copyright: https://www.coursera.org/learn/protect-business-innovations-copyright
2. Trademark: https://www.coursera.org/learn/protect-business-innovations-trademark
3. Patent: https://www.coursera.org/learn/protect-business-innovations-patent
4. Strategy: https://www.coursera.org/learn/protect-business-innovations-strategy

Syllabus

Resource based Strategy
-How could we use a variety of resources within a business to create a virtual fortress to prevent other firms from copying our innovations. Using a combination of case examples and lectures, we will examine the role of economies of scale, network externalities, access to customers, access to raw materials or other resources and unique knowledge to create competitive barriers.

Move Fast or Get Passed
-Small firms that lack resources of giants can create barriers by being faster and more flexible. Some large firms (i.e. Google & Amazon) also seek to use rapid innovation and change to create sustainable barriers to being copied.

E-Commerce Strategy
-Strategy for online global business is different from that of traditional businesses. The combination of overlapping and conflicting regulations and laws and inability to enforce laws against small companies (e.g. mice) makes the world of e-commerce especially challenging for large global enterprises (e.g. elephants). Assumptions about contracts and commitments may also be invalid in some global e-commerce contexts.

Changing the rules
-An important opportunity for companies to maximize shareholder value and gain competitive advantage is creative pricing. By thinking differently about price vs cost/value, some firms have been able to dramatically increase revenues and profitability for products with strong market acceptance. Changing the rules can also apply to strategic acquisitions or industry restructuring through innovation to create competitive advantage and barriers to copying innovations.

Taught by

Theodore Henry King CLARK

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Reviews for Coursera's Protecting Business Innovations via Strategy Based on 9 reviews

  • 5 stars 78%
  • 4 stars 22%
  • 3 star 0%
  • 2 star 0%
  • 1 star 0%

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  • 1
John V
John completed this course.
I really enjoyed taking this course while having a enhance community quarantine in our country. It helps me alot for having an idea in making your business being protected by different strategies such as economy of scale, strong brand, network externalities, etc. I believed that I can use this strategies or the things that I learned from this course in the future. Thank you very much for teaching this course not only to me but to all who had taken this course. Thank you.
Was this review helpful to you? Yes
Anonymous
Anonymous completed this course.
Very interesting, stimulated many thoughts about business strategy in a faster business world.

probably too much conversational.

I would suggest more charts to keep in mind key aspects.

Poor technology wording for applying submission, it's time to improve it!
Was this review helpful to you? Yes
Anonymous
Anonymous completed this course.
Quite an interesting course. Especially liked the case studies. It was a good learning experience. Recommended for executives who want to understand the market and how different strategies work.
Was this review helpful to you? Yes
Anonymous
Anonymous completed this course.
I recommend this course. Very interesting, with a lot of helpful information. Thank you very much for sharing them with us.
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Anonymous
Anonymous completed this course.
Good and knowledgeable experience.Will be beneficial for students and faculties. Information in abundance.E commerce and strategies made easy
Was this review helpful to you? Yes
Anonymous
Anonymous completed this course.
Very interactive Prof. Recommend 100% The class was scheduled to be 4 weeks long, the projects are interactive and you get to grade yur fellow peers. This was the first class I took on Coursea and I enjoyed taking the class. The Prof has credentials as I searched online, and is highly esteemed in his community.
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Anonymous
Anonymous completed this course.
This course was amazing.

Taught you how to protect your business in many ways.

Be innovative and being a big firm is your motivation to be better from your competitors.

See any potential from any aspect of business.

Good luck, guys!
Was this review helpful to you? Yes
Anonymous
Anonymous completed this course.
Great knowledgeable experience. This course will be beneficial for Management staff and CEO’s who want to grow their businesses,review their business strategy and protect their innovations. The case studies were very informative.
Was this review helpful to you? Yes
Anonymous
Anonymous completed this course.
Very interesting course and contents with good practical examples in all topics covered.

The teacher, Ted Clark, is also very good.
Was this review helpful to you? Yes
  • 1

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