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Custom SEO: Get 1st Page Rankings With a Custom SEO Strategy

via Skillshare

This course may be unavailable.


In this course we're going to walk through exactly how to create a custom SEO strategy for your website. General SEO tactics are not the most effective. Every website is different, so shouldn't your SEO plan be too? I'm guessing you not only want your website to rank highly in Google, but I'd bet you'd like to keep it ranked too. And that's what a custom SEO plan can do for you.

If you:

  1. Want to rank your website on the 1st page of search engines,
  2. Have tried to rank your website without success or
  3. If you want to sell SEO services but aren't sure where to start

then this course is for you!

To successfully rank your website on the first page of Google, you need to know:

  • exactly how search engines view your website
  • what search engines want you to do to make your website better
  • what SEO techniques your competitors are using
  • what specific steps you need to take to outrank and outperform your competitors

and that's exactly what you'll gain access to here.


  • What We're Going to Cover & What You'll Be Able to Do By The End of This Course
  • What is an SEO Audit?
  • Why Conduct an SEO Audit
  • How Often You Should Complete an SEO Audit
  • How You Can Perform Your Own SEO Audit
  • How Long It Takes to Complete an SEO Audit
  • Section 2 Overview: What We're Going to Cover
  • How to Track Your Findings
  • Questions to Ask Before Starting an SEO Audit
  • A Quick Look at The Real Website We'll Be Auditing in This Course
  • Getting a General SEO Overview of the Site You're Auditing
  • General Site Overview - Part 2
  • How search engines see your site lg
  • Research The Domain Before You Buy It Or Start SEO (See How and Why Here)
  • Section 3 Overview: What We're Going to Cover
  • What is On-Site SEO?
  • What Keywords Do You Want to Rank For?
  • Using a Keyword Density Analyzer
  • Titles & Descriptions
  • URL Structure
  • Correct Use of Text Formatting
  • Use of Canonical URLs
  • Correct Use of H1 & H2 Tags
  • Use of Quality and Unique Content & Other Content Factors
  • Image Files, Sizes & Tags
  • Use of 2 Internal Linking Factors
  • Broken Links
  • Page Speed for Better Rankings & Conversion
  • Is Your Website User-Friendly?
  • Section 4 Overview: What We're Going to Cover
  • Tracking Top Analytic Reports
  • Use of Website Analytic Tools
  • Using Google Webmaster Tools
  • Bing Webmaster tools
  • Robots.txt
  • XML Sitemap for Search Engines
  • Section 5 Overview: What We're Going to Cover
  • Incoming Link Analysis
  • What is Off Page SEO?
  • How to Use Your Link Analysis to Increase Your Rankings
  • Using Your Competition Analysis to Outrank Your Competition
  • Website Domain Authority
  • Section 6 Overview: What We're Going to Cover
  • What is a Competition Analysis & Why Is It Important
  • How to Perform a SEO Competitor Analysis
  • Using a Promotional Strategy
  • Identifying Your SEO Competitors
  • Using a Promotional Strategy
  • What to Do Once You Complete The SEO Audit & Where to Start

Taught by

Christine Maisel


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