“It’s hard to win a match if you don’t know the score”. Unless you know how your marketing activities are performing, how do you know where to focus your efforts and budget?
This class is aimed at business owners or marketing professionals looking to get a better understanding of marketing performance, to help them identify where they are in the game. You will learn how to use Google Data Studio to create a professional dashboard combining various website and marketing performance metrics in a stylish and professional way.
Google Data Studio auto-updates your reports in real time, so you only need to build a template once. Then you can refer to it in meetings, you can email view-only reports to stakeholders and you can track trends and you can even embed sections of the reports into other webpages - all without having to export and manipulate data ever again!
If you would like to follow along and build your own dashboard for your own business you will need a Google account which must have access to data from at least one data source, for example Google Analytics, Google Ads or Google Search Console.
