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Google

Get Started as an Authorized Buyer

Google via Skillshop

Overview

Learn how to set up an Authorized Buyers account and adhere to the Authorized Buyer program policies. Understand how to meet a client’s campaign requirements with the appropriate deal type and ad format. After completing this foundational Authorized Buyers learning path, you'll be able to: 1) Set up Authorized Buyer Program parent and child accounts. 2) Evaluate creatives for adherence to Authorized Buyer Program policies and submit creatives for approval. 3) Explain how to resubmit creatives that may have been disapproved initially. 4) Evaluate and implement the appropriate deal types and ad formats that meet a client's campaign requirements. Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language.

Syllabus

  • Authorized Buyers Basics
    • Meet Authorized Buyers
    • Get to Know Policies and Brand Safety
    • Discover and Buy Inventory with Marketplace

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