Learn social media marketing fundamentals in this hands-on course. Discover how to develop audience insights, track competitors' social channels, and much more.
Overview
Syllabus
- Social Media Marketing Fundamentals
- In this lesson, you will gain an understanding of social media marketing fundamentals and how different social channels can be used to achieve certain marketing objectives.
- Understanding How Social Media Algorithms Work
- In this lesson, you will be introduced to Social Media Algorithms, how they work and strategic ways to create content that the algorithms will favor.
- Audience and Competitor Insights
- In this lesson, you will learn ways to gain a deeper understanding of your target market and competitors on social, so you can make a game plan that connects with your audience and stands out from the competition.
- Building your Organic Social Media Strategy
- In this lesson, we take a detailed step-by-step approach to conducting a social media audit along with diving into Semrush's Social Poster tool to ensure an effective plan is formulated for your organic social media strategy.
- Influencer Marketing with Social Media
- In this lesson, we look at the key factors in using influencers for a marketing campaign, from selection, management and measurement.
- Measurement: Social Media Analytics
- In this final lesson, you will learn how to measure your social media marketing efforts with key metrics and use Semrush Social Analytics tool to help make data-driven decisions to optimize your social media strategy.
Taught by
Janet Machuka
