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State University of New York

Course 3: Strategic Self-Marketing and Personal Branding

State University of New York via Coursera

This course may be unavailable.


In this course, you will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting your professional image. Acting as "your own Chief Executive Officer" (P. Drucker), you will learn how to use relationship and network marketing and impression management to showcase your skills to prospective employers, colleagues, supervisors, and other interested parties. This course will help you to:

- Recognize the importance of marketing orientation and career brand building for your career development; use marketing communication strategies for your self-marketing;

- Implement strategic marketing planning for your career development and engage in creating your own strategic self-marketing plan;

- Devise strategies for managing your professional reputation; begin creating your personal brand, and plan steps for strategic personal branding;

- Create personal branding statements, and integrate social networking into your career branding;

- Refine your self-management information system to systematically collect and analyze self-marketing and personal branding related data, select appropriate tools and apply them for a thorough, accurate, evidence-based and data driven self-assessment of your self-marketing and personal branding skills;

- Develop and implement an effective instrument for displaying your artifacts and monitoring your marketing communications strategies ("The Showcaser") and a realistic performance metric for evaluating your career brand building activities ("The Career Brand Equity Builder").

Taught by

Michele Forte, Dr. Kymn Harvin Rutigliano , Amy Giaculli, Dr. Valeri Chukhlomin, Dr. Tonka Jokelova and Dr. John M. Beckem II


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