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University of Colorado Boulder

Supervised Text Classification for Marketing Analytics

University of Colorado Boulder via Coursera


Marketing data often requires categorization or labeling. In today’s age, marketing data can also be very big, or larger than what humans can reasonably tackle. In this course, students learn how to use supervised deep learning to train algorithms to tackle text classification tasks. Students walk through a conceptual overview of supervised machine learning and dive into real-world datasets through instructor-led tutorials in Python. The course concludes with a major project. This course can be taken for academic credit as part of CU Boulder’s Master of Science in Data Science (MS-DS) degree offered on the Coursera platform. The MS-DS is an interdisciplinary degree that brings together faculty from CU Boulder’s departments of Applied Mathematics, Computer Science, Information Science, and others. With performance-based admissions and no application process, the MS-DS is ideal for individuals with a broad range of undergraduate education and/or professional experience in computer science, information science, mathematics, and statistics. Learn more about the MS-DS program at


  • The Supervised Machine Learning Workflow
    • In this module, we will learn about the different types of machine learning that exist and the operational steps of building a supervised machine learning model. We will also cover performance metrics of text classification.
  • Neural Networks and Deep Learning
    • In this module, we will learn about neural networks and supervised machine learning. Then we will dive into real supervised machine learning projects and the key decisions that need to be made when conducting one's own project.
  • Getting Started with Google Colab and Deep Learning
    • In this module, we will learn how to work in the Google Colab and Google Drive environment. We will get started with supervised learning by using a wrapper for Google’s Tensorflow and transformer models.
  • Linear Models and Classification Metrics
    • In this module, we will learn how to workshop a variety of supervised machine learning models that rely on linear-based models. We will also learn how to perform an external performance analysis of models in sci-kit learn.

Taught by

Chris J. Vargo and Scott Bradley


3.4 rating at Coursera based on 10 ratings

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