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Digital Media Literacy

IGNOU via Swayam


The emergence of Web 2.0 technologies has not just transformed the technological advancements in the playfield of media and communications but has also paved the way for consumers to become producers. The prowess of information processing as well as content curation and creation is no longer run by the few ones with power and authority but is decentralized in the hands of any and everyone. However, with autonomy and agency comes the responsibility to be well-informed about the three fundamentals- access, interpretations and participation. These three concepts build to be the frameworks of media and information literacy, which is essential not just for comprehension of knowledge but for imbibing critical thinking skills, along with empowering individuals with the social and cultural competencies to engage and participate in new media spaces in a wholesome manner. This MOOC course -Digital Media Literacy - gives an orientation to the learners on understanding and using technology as well as its applications in various forms of communication. This course is being developed based on UNESCO’s Curriculum on Media and Information Literacy for Teachers.




Week 1

Reading Media and Information Texts

Week 2

The Medium and the Message: Print and Broadcast News

Week 3

From Traditional Media to Digital Media Technologies

Week 4

Uses of New Media Technologies in Society

Week 5

Uses of Interactive Multimedia Tools

Week 6

Young People in the Virtual World

Week 7

Challenges and Risks in The Virtual World

Week 8

Promotion of Alternative Media Through Digital Media

Week 9

Concepts and Applications of Information Literacy

Week 10

Learning Environments and Information Literacy

Week 11

Digital Information Processing

Week 12

Film Genres and Storytelling

Week 13

Advertising, Revenue and Regulation

Week 14

Public Service Announcements

Week 15

Advertising: The Creative Process

Week 16

Targeted Advertising and the Political Arena

Taught by

Prof. K S Arul Selvan



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