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Technology Entrepreneurship: How to Start a New Venture

University of Twente via FutureLearn

This course may be unavailable.


What does it mean to be entrepreneurial?

Being entrepreneurial is an exciting challenge and will help make your technology-based idea a reality.

In this free online course, you’ll learn from experienced technology entrepreneurs and educators from the University of Twente how to address three crucial questions along the path towards a financially sustainable venture. You’ll find out how to recognise, evaluate and exploit entrepreneurial opportunities.

This course is for entry-level students from all disciplines with an interest in technology-based entrepreneurship. It will be of particular interest to STEM students.


  • Opportunity recognition
    • About this online course
    • What is entrepreneurship?
    • What is Lean Startup?
    • How to recognize opportunities
    • How to evaluate opportunities
    • Week review
  • Opportunity development
    • This week
    • On customer value driven market segmentation
    • Customer research in the lean startup
    • Targeting and positioning
    • Does your product fit the market?
    • Week in review
  • Opportunity exploitation
    • From idea to implementation
    • Identifying your network
    • Network management
    • What about business models and financing?
    • Wrap up

Taught by

Rainer Harms


4.6 rating at FutureLearn based on 11 ratings

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