Digital Marketing Fundamentals - Acronyms and Abbreviations

• Learn common acronyms and aberrations used by Digital Marketers
• Understand and calculate CPC, CPM, CPA
• Confidently attend Digital Marketing meetings
• Enhance your Digital Marketing vocabulary and advance your career

Marketing is full of abbreviations and acronyms,It gets confusing even for an experienced marketer to keep track of these terms. These areterms that every marketer should know and understand. If you are a marketer or aspire to be one that you must take this course.

This is your Encyclopedia of Essential Digital Marketing and Advertising Acronyms and Abbreviations. This is a must have course for anybody who is or wants to be a Digital Marketingand Advertising professional.

In this course I am going to explainvarious digital marketing and digital advertisingabbreviations that every marketer or people who want to understand marketing terms should know. I alsoshow examples and also calculations as applicable.

The course covers following terms and more will be added soon.

1. A/B Testing

2. AI

3. AIDA

4. API

5. AOR

6. AOV

7. ATD

8. B2B

9. B2C

10. BR

11. CAC

12. CLV

13. CMS

14. CPA

15. CPC

16. CPL

17. CPM

18. CR

19. CRO

20. CRM

21. CTA

22. CTR

23. CX

24. DM

25. DAM

26. DMP

27. DR

28. DSP

29. eCPM

30. EPC

31. ESP

32. GA

33. GTM

34. HiPPO

35. HITS

36. KPI

37. PPC

38. PR

39. PV

40. ROAS

41. ROI

42. ROMI

43. SaaS

44. SEM

45. SEO

46. SERP

47. SLA

48. SM

49. More coming soon...

As digital marketing evolves there will be new terms added. This course will be your guide for years to come.

If you are a seasoned marketer you might not find a lot of value but if you are new to marketing this course will demystify various abbreviation.

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years.Ihave trained people from diverse backgrounds and have converted them into highperforming Digital Marketers and Analysts. I understand boththe technology and marketing side of business.I have dealt with many analytics technologieswaybeforeGoogle Tag manager existed and know the inner working of Digital Analytics.

In addition, I have developed various course and taught students from all over the world. I am onlineinstructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.

I have an engineering degrees and an MBA.