This course explores an unofficial logo redesign project focusing on Bentley Motors' logo. The learning outcomes include understanding the process of logo redesign, maintaining brand integrity, and presenting logos effectively. The course teaches skills such as logo design, research, and application design. The teaching method involves reviewing Mart Biemans' redesign process and discussing the before and after results. This course is intended for aspiring designers, logo enthusiasts, and individuals interested in branding and visual identity.
Overview
Syllabus
- Welcome to Logo Redo.
- Why did Mart decide to choose to redesign the bentley logo?.
- Mart’s time-lapse process.
- The before and after.
- How does Mart approach trying to keep the integrity of the Bentley logo?.
- Design for the application*.
- A tip for a way to present your logos*.
Taught by
The Futur Academy
