This course explores the reasons behind the failure of Euro Disneyland, Disney's venture in Paris, France. The learning outcomes include understanding the challenges faced by the Euro Disney Resort and analyzing the factors contributing to its downfall. The course aims to provide insights into the business decisions and cultural aspects that led to the failure of this Disney park. The teaching method involves a documentary-style presentation with a focus on historical context and critical analysis. This course is suitable for individuals interested in theme park history, business failures, and cultural differences impacting international ventures.
Overview
Syllabus
Defunctland: The Failure of Euro Disneyland
Taught by
Defunctland