How 'Going Direct' Changes Everything - for Brands, Retail, Marketing, and Advertising

This course explores the shifts in retail, marketing, and advertising as brands move towards direct-to-consumer strategies. The learning outcomes include understanding the impact of "Direct Response 2.0" on marketing and advertising, gaining insights into new marketing skillsets and tools, and recognizing the shift from art to science in marketing. The course teaches about the rise of social commerce, online crowdfunding, and the influence of consumers on retailer product decisions. The intended audience for this course includes marketers, advertisers, brand managers, and anyone interested in the evolving landscape of retail and marketing.