This course teaches learners how to think strategically about public relations (PR) and provides best practices for engaging with the press. The course covers topics such as product innovation, founder-led PR, identifying strategic audiences, tips for reaching out to reporters, and responding to articles. The teaching method includes lectures and real-world examples. This course is intended for individuals interested in understanding PR strategies and effectively working with the media.
Overview
Syllabus
Introduction
Product Innovation
FounderLed PR
Who are you
What do you do
PR isnt your goal
Strategic audience
Big tips
Reaching out
Blog
Sources
Examples
Respond to Articles
Steven Levy
Other Questions
Exclusives
Types of publications
Reaching out to reporters
Prework vs scaffolding
Taught by
Stanford Online
