In this webinar, Stanford professor Lynda Kate-Smith provides easy-to-digest frameworks for thinking about partner relationships. What you discover in this session will serve you well with the core partner types most businesses encounter: supplier partners, distribution partners and influence partners.
Best Practices for Managing and Measuring Partner Relationships - Lynda Kate-Smith
Stanford University via YouTube
Overview
Syllabus
Introduction.
Agenda.
Why Partner?.
Core Partner Types.
Whole Product.
Sales and Distribution Channels.
Influence Partners.
Partner Synergy Drives Stratification and Resource Alignment.
Partner Value.
Establishing Guidelines for Partner Investment.
The Partner Business Proposition.
Contrasting the Propositions.
Essentials of Partnering.
Partnering Lifecycle.
Developing a Strategy Overview.
Relationship Overview.
Opportunity Overview.
Business Overview.
Success Overview.
Taught by
Stanford Online
