The Behavioral Edge - Level Up Your Data Skills with Behavioral Science

This course aims to help participants level up their data skills with behavioral science. The learning outcomes include understanding why behavioral science is crucial for analytics, different types of analytics related to behaviors, creating behavioral variables, utilizing causal analytics for effective action, and implementing A/B testing. The course teaches participants how to develop a deeper understanding of what drives people's behavior, particularly in marketing or customer analytics. The teaching method involves a 50-minute presentation covering various topics related to behavioral science and analytics. The intended audience includes individuals working in marketing, customer analytics, or anyone interested in enhancing their data skills with a behavioral science perspective.