This course explores how TikTok caters to Gen Z's desire for influencer authenticity. It delves into the journey of a TikTok celebrity, the importance of being real on social media, and the characteristics of Gen Z on TikTok. The course covers topics such as brand authenticity, live streaming, and the use of TikTok by brands. The teaching method involves a conversation between industry experts, focusing on real-life experiences and insights. This course is intended for individuals interested in social media, influencer marketing, and understanding Gen Z's behavior on platforms like TikTok.
Overview
Syllabus
Intro
Travel
Fuck Ups
Progression of TikTok
Brands using TikTok
Whats new in the social space
Live streaming
Be real
Brand authenticity
Lipton Brisk
Mark Wahlberg
Ashton Kutcher
Venture Capital Company
Coming up next
Gen Zs TikTok characteristics
How are you personally enjoying this
Whats your screen time
What does your family think
If it wasnt for your sister
Shoutouts
Taught by
Collision Conference
