Why Can Athletes Brand Themselves Better Than Startups

This course explores why athletes can brand themselves more effectively than startups, despite the latter investing significant resources in brand development. The course covers topics such as personal branding, transitioning identities, self-description, attributing success, future plans, advice for startups, and leveraging social media platforms like Instagram. The teaching method involves a panel discussion featuring UFC's Paige VanZant, surfer Garrett McNamara, marketing expert David Meltzer, and sports journalist Ger Gilroy. This course is designed for individuals interested in personal branding, sports marketing, entrepreneurship, and social media strategy.