Digital Marketing Institute Courses

Social Media and Social Content Strategy

89 ratings at Coursera

Aprenda a criar estratégias eficazes de marketing em mídias sociais, desde princípios básicos até técnicas avançadas de engajamento e análise de dados, para impulsionar o sucesso dos negócios online.

• Coursera
• 10 hours 48 minutes
• On-Demand
• Free Online Course (Audit)

Twitter, LinkedIn, and YouTube Marketing

83 ratings at Coursera

Aprenda a utilizar Twitter, LinkedIn e YouTube para marketing digital, incluindo publicação de conteúdo, gerenciamento de campanhas publicitárias e análise de desempenho para impulsionar sua marca e engajamento.

• Coursera
• 11 hours 39 minutes
• On-Demand
• Free Online Course (Audit)

Facebook, Instagram, and Snapchat Marketing

75 ratings at Coursera

Learn to effectively market on Facebook, Instagram, and Snapchat. Gain skills in setting up pages, creating ads, optimizing campaigns, and analyzing performance across these popular social media platforms.

• Coursera
• 11 hours 57 minutes
• On-Demand
• Free Online Course (Audit)

Social Media and Digital Marketing Fundamentals

353 ratings at Coursera

Explore digital marketing fundamentals, social media strategies, and content creation techniques to enhance your online presence and engage customers effectively in today's dynamic digital landscape.

• Coursera
• 10 hours 24 minutes
• On-Demand
• Free Online Course (Audit)

An Introduction to Digital Marketing and Digital Strategy

Discover the fundamentals of digital marketing, from technology's impact to strategy development, budget planning, and customer experience. Master essential skills for setting objectives, conducting research, and implementing agile marketing approaches.

• Coursera
• 9 hours 10 minutes
• On-Demand
• Free Online Course (Audit)

Data and Digital Strategy Execution

Gain insights into data-driven digital marketing strategy development and execution, covering analytics, frameworks like SOSTAC and RACE, performance metrics, and growth techniques.

• Coursera
• 8 hours 14 minutes
• On-Demand
• Free Online Course (Audit)

Digital Channel Planning Strategy

Master digital marketing channels with strategies for inbound/outbound marketing, social media, content, SEO, ecommerce, and customer service to optimize ROI and drive business success.

• Coursera
• 9 hours 45 minutes
• On-Demand
• Free Online Course (Audit)

Microcredential

Social Media Marketing in Practice

Comprehensive social media marketing program covering strategies, content creation, and platform-specific tactics for major networks. Includes certification and industry membership benefits.

• Coursera
• 17 weeks, 3 hours a week
• On-Demand
• Paid Course
• 4 courses

Microcredential

Planning a Digital Marketing Strategy

Discover how to develop effective digital marketing strategies using frameworks like SWOT, PESTEL, and SOSTAC while learning to manage data, track performance metrics, and improve marketing ROI.

• Coursera
• On-Demand
• Paid Course
• 3 courses

Digital Strategy and Business Opportunity

338 ratings at Coursera

Explore digital disruption's impact on business, learn core digital marketing principles, and develop effective content strategies to engage audiences and drive growth in today's dynamic digital landscape.

• Coursera
• 10 hours 55 minutes
• Finished
• Free Online Course (Audit)

Digital Channel Planning and E-Commerce Strategy

140 ratings at Coursera

Develop omnichannel marketing strategies, learn inbound and outbound tactics, and create effective e-commerce and social customer service plans to enhance digital presence and drive business growth.

• Coursera
• 11 hours 35 minutes
• Finished
• Free Online Course (Audit)

Digital Leadership and Digital Strategy Execution

99 ratings at Coursera

Develop strategic thinking, customer experience design, and digital leadership skills. Learn to execute digital strategies, manage teams, and navigate data privacy laws for organizational success.

• Coursera
• 10 hours 39 minutes
• Finished
• Free Online Course (Audit)

Microcredential

Digital Marketing Strategy and Planning

Comprehensive digital marketing strategy program covering foundational areas, channel planning, e-commerce, and leadership. Gain practical skills and industry-recognized certification for career advancement.

• Coursera
• 13 weeks, 3 hours a week
• Finished
• Paid Course
• 3 courses