Coursera Consumer Revenues Nearing $100M, Driven by Industry Content
Industry content is playing a major role in driving Coursera’s consumer revenue growth, with Google’s content alone estimated to generate $100 million in revenue for the company.
Last week, Coursera announced its quarterly results, which showed strong growth in consumer, users and revenue. According to Coursera CEO Jeff Maggioncalda, the company welcomed 6.5 million new learners to its platform in Q3 2023, its highest third quarter “since the pandemic tailwinds of 2020”. The total number of registered learners on the platform has now grown to 136 million.
Coursera’s consumer revenue also jumped significantly in Q3 2023, from $87 million to $99 million. This growth was powered by industry content, such as professional certifications from companies like Google, Meta, IBM, Microsoft, and others. Coursera currently has 44 such certifications on its platform.
Early this year, Class Central estimated that Google’s content generates $100M in revenues for Coursera. If it hasn’t happened already, I would expect revenues from content made by Industry Partners to exceed the revenues made by their University Partners.
However, Coursera is struggling to grow its B2B and degree revenues. In Q3 2023, its Enterprise segment increased by just $700,000 from the previous quarter, to $54.9 million. Similarly, its Degree segment revenue has remained relatively flat, even though the number of degree students is growing every quarter. The total number of degree students crossed 20,000 in Q3 2023.
To learn more about the business side of Coursera, read our previous coverage:
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