Pluralsight has a catalog of over 7000 courses primarily focused on technology skills, leading to certificates of completion like the one above.
Its primary target audience is B2B. While platforms like Coursera and Udemy were growing their B2C business and then using it as a foothold to enter B2B, Pluralsight distinguished itself by focusing on B2B.
In 2020, the last year Pluralsight filed its annual report (or 10-K) before going private again, 88% of the company’s revenue came from B2B.
Pluralsight’s revenue per segment over the years
Pluralsight’s business subscription costs $399–779 per year, and its individual subscription costs $299–359.
An analysis by Class Central shows that since 2012, Pluralsight has launched over 14,177 courses, though some of these are just conference talks, and many of the topics are no longer relevant.
The average length of Pluralsight’s courses is 2 hours 10 minutes, while the median is 1 hour 55 minutes.
Dhawal is the CEO of Class Central, the most popular search engine and review site for online courses and MOOCs. He has completed over a dozen MOOCs and has written over 200 articles about the MOOC space, including contributions to TechCrunch, EdSurge, Quartz, and VentureBeat.