Business Strategy and Decision Making Skills

Overview

An introduction to creating business models and successful business strategy

Gain a sound working knowledge of business strategy, decision-making, business models and the pros and cons of strategic choices.

Syllabus

Courses under this program:
Course 1: An Introduction to Macro Environmental Analysis and Business Strategy
-Explore the fundamentals of business strategy and learn how the macro environment and macroeconomics affect strategy formulation.

Course 2: Internal Analysis of a Company: From Value Chain to SWOT Analysis
-Determine your strategic capabilities and learn successful strategies for conducting internal environment analysis.

Course 3: Competitor Analysis
-Find out how to implement successful corporate level strategy and robust organisational structures through competitive analysis.

Course 4: Strategic Actions, Strategic Goals
-Learn the best methods for foreign market entry strategies, corporate diversification and corporate international strategy.

Course 5: Strategic Choice and Planning
-Learn how to make the right strategic choices for business and the role of planning in building successful strategies.