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Brand & Content Marketing

IE Business School via Coursera

  • Provider Coursera
  • Subject Marketing
  • Cost Free Online Course (Audit)
  • Session In progress
  • Language English
  • Certificate Paid Certificate Available
  • Effort 4 hours a week
  • Start Date
  • Duration 4 weeks long
  • Learn more about MOOCs

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Overview

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Brand & Content Marketing is a IE University course for professionals who want to learn how to produce memorable content through quality storytelling.

Students will go through a learning process that will start with a deep understanding of the term Branded Content and its main differences with traditional advertising, simultaneously creating an effective story-line through powerful values. The course analyses the production of quality journalism and explores how to create memorable and long lasting connections with a given target audience in a world of constant content surplus. It concludes with a deeper insight into the term of Brand Entertainment, giving them the opportunity to amplify their knowledge about how to produce a good call to action and retain the audience's attention.

Syllabus

  1. WHY IS BRANDED CONTENT BETTER THAN TRADITIONAL ADVERTISING?
  2. THE RISE OF BRANDED CONTENT: HOW TO CREATE QUALITY JOURNALISM
  3. CONNECTING WITH THE AUDIENCE THROUGH UNIQUE, MEMORABLE STORIES
  4. WE LIVE IN A BRAND ENTERTAINMENT WORLD

 

 

Taught by

Pedro Cifuentes Huertas

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