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Digital Analytics for Marketing Professionals: Marketing Analytics in Practice

University of Illinois at Urbana-Champaign via Coursera

  • Provider Coursera
  • Subject Data Analysis
  • Cost Free Online Course (Audit)
  • Session In progress
  • Language English
  • Certificate Paid Certificate Available
  • Effort 8-10 hours a week
  • Start Date
  • Duration 4 weeks long
  • Learn more about MOOCs

Taken this course? Share your experience with other students. Write review

Overview

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This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space.

This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.

Taught by

Kevin Hartman

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Reviews for Coursera's Digital Analytics for Marketing Professionals: Marketing Analytics in Practice
4.2 Based on 24 reviews

  • 5 stars 50%
  • 4 stars 33%
  • 3 stars 8%
  • 2 star 4%
  • 1 star 4%

Did you take this course? Share your experience with other students.

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  • 1
Gabriel F
4.0 4 years ago
by Gabriel completed this course, spending 4 hours a week on it and found the course difficulty to be easy.
*edited review*

I decided to update this review because I felt that my previous review was too critical. Yes, this course had some technical glitches in the early phases and it took longer than I would have liked to be fixed, but the content is very solid (and those glitches have been fixed by the way).

It's a great supplement to the Marketing Analytics in Theory course that precedes it.
2 people found
this review helpful
Was this review helpful to you? Yes
Ravi P
4.0 4 years ago
by Ravi completed this course, spending 5 hours a week on it and found the course difficulty to be medium.
This was great experience. Professor Kevin shared a wealth of knowledge about Digital Aanalytics. A big thanks to Professor Kevin and Coursera for making all this possible for us.
3 people found
this review helpful
Was this review helpful to you? Yes
Lonny O
5.0 4 years ago
by Lonny completed this course.
Great course, I really enjoyed the structure, examples, frameworks and practical examples. I was able to apply many of the lessons immediately in my day-to-day work.
2 people found
this review helpful
Was this review helpful to you? Yes
Anonymous
4.0 4 years ago
Anonymous completed this course.
I really liked the thoroughness of the course structure and the facilitator's methodology of presenting was engaging yet easy to understand.
2 people found
this review helpful
Was this review helpful to you? Yes
Anonymous
4.0 3 years ago
Anonymous completed this course.
Prof. Hartman is a very competent professor. In his lectures, you could see that he has a wealth of knowledge about this subject. What I like about his course is that he provided a very good and structured framework and the suggested readings are all very helpful in learning more about the course topics. Perhaps the only suggestion I would make to this course is that to make it more powerful, provide case studies for hands-on practice in analysis. Overall, it was a good course.
Was this review helpful to you? Yes
Alejandro M
4.0 2 years ago
by Alejandro completed this course, spending 12 hours a week on it and found the course difficulty to be hard.
Really good course, very complete, but i think is not for beginners, some topics were very hard, so I had to investigase much more of what the course professor recommended.

The Professor incredible, he really knows what is he talking about.

Very easy to understand.

I loved the course. I recommended it.

I didn't give 5 stars, because I think is to hard, and isn't for beginners.
Was this review helpful to you? Yes
Anonymous
4.0 3 years ago
Anonymous completed this course.
The course is rightly sized with the relevant content with inputs adequate enough to get a hands on experience on the usage of required tools. Helped me to analyse the real time issues faced in my own workplace. Would be quite an interesting module for Data savy guys digging the digital data with a thirst for an insight...!
Was this review helpful to you? Yes
Sivabharath S
5.0 2 years ago
by Sivabharath completed this course.
I got a very deep understanding from the cours of Digital Marketing in Practice. Whatever I've learnt in the previous lesson/course was really helpful in completing this session. I'm very happy to be he part of MOOC's and thanks to coursera and Illinois. Really It's going to help me in my career.

Was this review helpful to you? Yes
Anonymous
5.0 2 years ago
Anonymous completed this course.
A solid course with real life examples to guide you in the learning process. Highly recommended for all marketers especially helpful with social media metrics to be measured and the reasons for this
Was this review helpful to you? Yes
Anonymous
4.0 3 years ago
Anonymous completed this course.
Highly recommended for those who wants to have a deep insight on digital analytics. I found the MAP particularly helpful to work through from planning to digital visualization stage.
Was this review helpful to you? Yes
Yuliia K
5.0 6 months ago
Yuliia completed this course, spending 6 hours a week on it and found the course difficulty to be medium.
The course is very practical. Just follow the instructions of Prof. Hartman and your success is guaranteed. Now is the time to learn about foundations of marketing analytics!
Was this review helpful to you? Yes
Yinghong C
5.0 2 years ago
by Yinghong completed this course, spending 7 hours a week on it and found the course difficulty to be medium.
Great instructor. Who else is better to learn from than the google marketing guru? I am very happy I chose this course. Now I am not a digital marketing know nothing kind of person!

Was this review helpful to you? Yes
Carlos A
5.0 3 years ago
by Carlos completed this course, spending 4 hours a week on it and found the course difficulty to be medium.
Great content. It's a great introduction into the world of digital marketing, the tools used in the real world and how you go about collecting and analyzing data.
Was this review helpful to you? Yes
Anonymous
2.0 3 years ago
Anonymous completed this course.
I expected this course to have more practice and examples and to go deeper in the different topics. The practical assignments didn't teach me much.
Was this review helpful to you? Yes
Anonymous
5.0 9 months ago
Anonymous completed this course.
This part should be taken after the theory part to learn about its application. The framework provided by the instructor is solid and interesting.
Was this review helpful to you? Yes
Mick R
5.0 3 years ago
by Mick completed this course.
A great course for anyone into data analytics, Marketing or business trends. Highly recommended. You can get a lot done with just 5hrs per week.
Was this review helpful to you? Yes
Imtiaz I
5.0 7 months ago
Imtiaz completed this course.
I really feel grateful that i completed this course and got opportunity to learn from so much qualified and industry expert instructor.
Was this review helpful to you? Yes
Anonymous
3.0 2 years ago
Anonymous completed this course.
A good introduction to the topic, but not more. Hands-on analytics would have been interesting, but are not part of the course.
Was this review helpful to you? Yes
Nitin B
3.0 4 years ago
by Nitin completed this course.
0 person found
this review helpful
Was this review helpful to you? Yes
Abdelazizaoumar A
1.0 3 years ago
by Abdelazizaoumar completed this course.
0 person found
this review helpful
Was this review helpful to you? Yes
  • 1

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