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Introduction to KPIs: Measuring Success in Business

Coursera Instructor Network via Coursera

Overview

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“What gets measured gets done” If we measure something, we are more likely to do it. This idea is important for people who work in business. They learn that the main problem is not deciding what to measure but figuring out how to measure it. After measuring, they still need to decide how to judge the results (the "metric") and how to track if a new product is successful over time (KPIs). This is a key concern for everyone in business because picking the wrong thing to measure can cause a business to fail. Welcome to our course on Key Performance Indicators (KPI’s) and how we use to measure our success in business. Together, we will explore the power of Key Performance Indicators (KPIs) to propel your business towards its strategic goals with our in-depth course. Designed for those new to the concept, this course demystifies the selection, implementation, and analysis of KPIs as vital tools for gauging and guiding success. By exploring both theory and practical applications, you'll learn to identify crucial KPIs that align with your business objectives, implement them to capture actionable insights, and use this data to make informed strategic decisions. This course is tailored for Business Analysts, Managers, Team Leaders, and anyone interested in performance measurement and strategic planning within a business context. No prior knowledge of KPIs is required, making it accessible to learners from various backgrounds. A basic understanding of business concepts will be beneficial but not mandatory. This course is your first step toward leveraging KPIs to monitor progress, enhance operational efficiency, and achieve your business's strategic aims.

Syllabus

  • Introduction to KPIs: Measuring Success in Business
    • “What gets measured gets done” If we measure something, we are more likely to do it. This idea is important for people who work in business. They learn that the main problem is not deciding what to measure but figuring out how to measure it. After measuring, they still need to decide how to judge the results (the "metric") and how to track if a new product is successful over time (KPIs).

Taught by

Manish Gupta

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