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The Open University

The Digital Economy

The Open University via FutureLearn Program


Whether you work in a micro business, a small or medium-sized enterprise (SME) or a large firm, it’s vital to get to grips with new technologies and understand the impact they could have on your operations, sales and long-term success.

With The Digital Economy program from The Open University Business School, you can do just that. You’ll discover how four key business areas are changing in today’s digital economy.

Accessible on desktop, tablet or mobile and delivered in bite-sized chunks, the four online courses in this program provide a flexible way to enhance your business, management and marketing skills, and demonstrate your continuing professional development (CPD).

Find further information about OU registration, the assessment module in this program and your eligibility, as well as our MBA, in the entry requirements.

Academic credit

If you are aiming to use your study of courses in the Digital Economy program to obtain academic credit, please be aware that the final planned presentation of the Open University Assessment Course BXM871 Managing in the Digital Economy starts July 2020. Please ensure that you allow yourself enough time to obtain all four Certificates of Achievement from courses in the program before registering for the Assessment Course. The start dates of the relevant FutureLearn courses in 2019 and 2020 are available here.


Courses under this program:
Course 1: The Digital Economy: Finance for Business Growth
-Learn how to develop a funding strategy for your business; explore different types of finance and learn when, and how, to use them

Course 2: The Digital Economy: Success through Market Segmentation
-Explore how and why market segmentation can be used to improve customer satisfaction and business performance.

Course 3: The Digital Economy: Selling Through Customer Insight
-Uncover new perspectives on the role and behaviour of your customers, to enhance your sales and marketing.

Course 4: The Digital Economy: Effective Supply Chain Management
-Learn how supply chains work in the digital era, and how you can make them more effective and efficient.


Taught by

Jane Hughes and Hilary Collins


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