Gain an in-depth understanding of the strategic applications of ICT (information and communication technologies) innovations in the hospitality and tourism industry.
You will learn about the roles of ICT infrastructures and tools in shaping business environment, business models, marketing practices, revenue strategies, and customer services.
We will also discuss the dynamics that is generated in the development of ICTs and its impact on hospitality and tourism organizations.
Note that this course is priced at USD $198.
Week 1: An Introduction to IT in Hospitality & Tourism Industry
Develop a holistic view of the impact of ICT in the hospitality and tourism industry.
Week 2: Information Technology Adoption & Applications
Introduce the theoretical perspectives on technology adoption and innovation diffusion.
Week 3: Value Creation through IT and Innovation
Discuss the IT-based value creation in hospitality and tourism organizations.
Week 4: IT-based Innovation in Marketing and Operation
Understand why digital advertising matters and how to devise a digital advertising plan.
Evaluate digital advertising applications, create search advertising and display advertising via a certain platform.
Week 5: Business Analytics for Data-based Decision Making in Hospitality and Tourism Organizations
Introduce the concept of data-based decision making and the principles and tools for business analytics.
Discuss data sources and big data applications for decisions in hospitality & tourism organizations.
Week 6: Technology Development and the Future of Hospitality and Tourism Organizations
Discuss destination competitiveness based on IT strategy.