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EIT Food

Intellectual Property Management in the Food Sector: Safeguarding Your Trademarks in the Global Marketplace

EIT Food via FutureLearn

Overview

Discover how to manage intellectual property in the food industry

Please note this course runs without facilitation

Your company’s Intellectual Property (‘IP’) is one of your greatest assets, providing a powerful competitive advantage in the global marketplace.

On this course, you’ll find out how to manage and safeguard your company’s IP. You’ll learn how to evaluate expected sources of problems, use patents and trademarks, and navigate the world of start-ups and SMEs.

You’ll also be equipped to promote best practices in IP management within your company.

This course would be of value to professionals in the food and drink industry - particularly those working in (or with) start-ups and SMEs.

The Educators won’t be able to join the discussions themselves or respond to individual comments, but the course encourages a strong learning community. The learning is focused around debate and discussion – supporting other learners, sharing your own experience and knowledge, and listening to new perspectives. We hope that you will enjoy interacting with and learning from each other in this way. Don’t forget to comment, reply to other learners and ‘like’ comments.

Syllabus

  • Introduction
    • General welcome & course roadmap
    • Intellectual property vs real property
    • Why do governments recognize IP?
    • Sword and shield (threats and opportunities)
    • Summary of Week 1: You are on your way
  • Legal aspects of innovation and IP
    • Introduction to Week 2
    • Types of IP
    • Differences between types of IP
    • Protector Selector
    • IP recognises our business opponents
    • Summary of Week 2: Legal aspects of innovation and IP
  • IP management and strategy
    • Introduction to Week 3
    • Relationship between innovation and IP
    • Confidentiality agreements and picking partners
    • Working with universities
    • Quiz for week 3. IP Management and Strategy.
    • Summary of Week 3: IP Management and strategy
  • Case studies
    • Introduction to Week 4
    • Monsanto and seeds
    • Nestlé interview on IP strategy
    • PepsiCo case study
    • Maspex case study
    • Start-up case study
    • Summary of the course

Taught by

Ilona Szwedziak - Bork

Reviews

3.3 rating at FutureLearn based on 4 ratings

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