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LinkedIn Learning

Advertising on Facebook

via LinkedIn Learning


Amplify your reach with Facebook advertising. Learn how to create and manage Facebook ads campaigns that grow your business and boost your brand.


  • Getting started with Facebook advertising
  • iOS changes every advertiser must know
1. Facebook Advertising Overview
  • Introduction to Facebook ads
  • Basic advertising terminology
  • How to use Facebook Ads Manager
2. How Facebook Ads Work
  • How to set up a Facebook advertising account
  • Exploring the Facebook advertising structure
  • How to choose a Facebook ad campaign objective
3. How to Create Facebook Ads
  • Choose a budget for your Facebook ads
  • Identify your primary audience for Facebook ads
  • Refine your audience with interest targeting in Facebook
  • Manage Facebook ad placements
  • Choose your Facebook ad creative
4. View Your Facebook Advertising Data
  • How to manage existing Facebook ads and campaigns
  • Understand your success metrics with Facebook ads
  • View your Facebook ads billing summary
5. Implement Best Practices for Advertising on Facebook
  • Tips for writing a great Facebook ad
  • How to choose an effective image for your Facebook ad
  • Improve the performance of your Facebook ads
  • Key Facebook advertising policies
  • Next steps

Taught by

Megan Adams


4.8 rating at LinkedIn Learning based on 543 ratings

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