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LinkedIn Learning

Advertising on YouTube

via LinkedIn Learning

Overview

Learn how to use YouTube for advertising. Get tips for creating engaging videos, building effective ad campaigns, targeting specific audiences, and more.

Syllabus

Introduction
  • Grab attention on YouTube
1.The Basics of YouTube Advertising
  • Discover the YouTube advertisement process
  • Access Google Ads
  • Tips for creating engaging YouTube video ads
  • Uploading your ad to YouTube
2. Creating a YouTube Video Ad
  • Create a new YouTube ad campaign
  • Create a new ad group for YouTube
  • Create a new ad for YouTube
  • Add payment info for YouTube ads
  • Manage currently running ads on YouTube
3. Reviewing Google Ads Analytics
  • Touring the overview page in Google Ads Analytics
  • Create custom reports for Youtube ads
  • Adjust YouTube ads based on analytics
4. Additional Considerations for YouTube Advertising
  • Linking a YouTube account
  • Conversion tracking in Google Ads
Conclusion
  • Continue learning about advertising on YouTube

Taught by

Anson Alexander

Reviews

4.7 rating at LinkedIn Learning based on 174 ratings

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