Showcase your ability to get results from YouTube and Google Video advertising solutions. Certified users will demonstrate an understanding of how to tell effective stories on YouTube to reach potential customers along the entire purchase journey at scale. By earning the Google Ads Video Certification, Google recognizes your ability to: Understand how YouTube's value for creators, users and advertisers can drive brand performance Understand how to leverage YouTube audiences to deliver more relevant ads to your consumers at every stage of their journey Develop a strategy that effectively uses YouTube video formats to grow awareness, increase consideration, and drive action Incorporate creative strategies for telling effective brand stories on YouTube to capture your audience's attention Use YouTube to drive direct response Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language.
Prepare for the certification Optional: Note: This assessment is optional but will help prepare you for the certification. Check your understanding of key concepts tested in the certification.