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LinkedIn Learning

Affiliate Marketing Foundations

via LinkedIn Learning

Overview

Develop and launch a successful affiliate marketing business. Learn the basics of affiliate marketing, selecting and applying to affiliate programs, and generating revenue.

Affiliate marketing is a complicated, multidisciplinary practice that is often misunderstood. At its heart, it is a performance-based marketing technique in which affiliates are financially rewarded for sending customers to another website to purchase goods or services. If you have a website, blog, or other online property, you too can earn money through affiliate marketing. In this course, instructor Sam Dey explores the basic principles of this powerful technique, explaining how to create a successful affiliate marketing business from the ground up. Sam explores how to create a compelling online brand, apply to the right affiliate programs, and build a successful affiliate marketing strategy that allows you to convert your followers into affiliate sales.

Syllabus

Introduction
  • Affiliate marketing foundations
1. The Basics of Affiliate Marketing
  • What is an affiliate?
  • Making commissions as an affiliate marketer
  • Driving quality traffic as an affiliate
  • Cookie use and duration in affiliate marketing
2. Brand Building as an Affiliate Marketer
  • Why you should build a brand as an affiliate
  • Branding on YouTube, social media, and blogging as an affiliate
  • Paid media strategy as an affiliate
  • Link tracking and cloaking for affiliates
3. Applying for Affiliate Programs
  • Finding affiliate programs that fit
  • Assessing the right affiliate program
  • Types of affiliate products to promote
  • Types of affiliate offers
4. Building Your Affiliate Marketing Strategy
  • Landing pages for affiliates
  • Email marketing as an affiliate
  • Creating your affiliate program
  • Creating your affiliate strategy
Conclusion
  • Learn more about affiliate marketing

Taught by

Sam Dey

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