Employee to Entrepreneur

Introduction

• Take control of your future

1. The Golden Handcuffs

• How did you get here?
• Getting past your fears
• What keeps people stuck?
• Are the handcuffs really golden?
• Your job is your path out
• How to break free

2. The Big Idea Myth

• You don’t need a big idea
• What is a good idea?
• What is a bad idea?
• Defining marketability

3. Networking

• Your work family might be holding you back
• Audacity to reach out—a new mentality
• How to network: Generosity and curiosity
• Going to meetups and events
• How to build your own network

4. Business Planning

• What a plan isn’t
• How to plan for execution
• Iteration and reiteration: The iterative process
• MVP: Get it going and change as you go
• Avoiding money concerns

5. Find Your Superpower

• Look for an unfair advantage
• Finding the time to explore
• Become an expert
• Use that superpower to niche your brand

6. Marketing

• Competition is good
• Setting your price
• Find unique ways to get first sales
• Blogging
• Podcast host and/or guest
• Article writing for third-parties
• Social media
• Advertising

7. Scaling

• Testing for scalability
• Pricing your consulting services
• Knowing where to spend
• Strategically investing your time

8. Execution

• It’s about doing
• Clear your plate
• Get your house in order
• Committing to starting your idea

9. Take Action

• Learn what you don’t know
• Business, legal, IP, and accounting
• Protect your time and learn
• Make your exit plan

Conclusion

• List your ideas
• Network for success
• Conclusion