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LinkedIn Learning

Lead Generation: Social Media

via LinkedIn Learning


Dramatically increase lead volume and quality without increasing your budget. Get practical strategies for identifying your true audience and crafting effective social media ads.

Want to dramatically increase the amount and quality of leads at your company without dramatically increasing your budget? In this course, instructor Billy Gene Shaw shares practical strategies for determining what product or service to advertise, identifying your audience, and crafting effective social media ads that sell. Billy begins by helping you evaluate what you’re selling and tie that back to the "why." Next, he helps you specifically target the right people and craft video advertisements that make you sound authentic, compelling, and human. Plus, he shares tips for creating professional-looking video ads on a budget.


  • Online lead generation made easy
1. What You’re Selling and Why
  • Identify the product or service to sell
  • How to determine the best way to sell your product or service
  • The hidden in plain sight secret to making ads profitable
2. Identify the Audience
  • Identifying who's most likely to buy
  • How to pay the least when advertising
  • How to get attention in today's competitive business climate
  • How to communicate effectively in an ad
3. How to Attract Attention
  • What to say in your video ad to get people to buy
  • How to turn a boring message into straight fire
  • How to get people to take action
4. Videos That Generate Leads
  • How to make a professional video ad with no budget
  • Is advertising actually risky?

Taught by

Billy Gene Shaw

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