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LinkedIn Learning

Learning Logo Design

via LinkedIn Learning

Overview

Learn to avoid pitfalls, improve your design process, respond to demanding clients, and solve the creative problems that are involved in building a brand's identity.

Syllabus

Introduction
  • Welcome to Learning Logo Design
  • What is branding?
1. The Client
  • Establishing scope of work
  • Quoting a project
2. Discovery
  • Using a creative brief
  • Defining a client's expectations
  • Using mood boards
3. Strategy
  • Brand DNA
  • Slow boiling ideas
  • Deductive ideation
4. Creative Work
  • Picking an appropriate style
  • Thumbnail drawing
  • Refined drawing
  • Craftsmanship methods
  • Holistic creative process
  • Art directing yourself
  • Creating customized logotypes
  • Texturizing a logotype
  • Presenting design directions
  • Writing design rationales
  • Handling client feedback
  • Setting up final deliverables
5. Brand Support
  • Creating a brand standards style guide
  • Brand awareness and usage
  • Design reality
6. Logo Design Challenge
  • Logo design challenge
Conclusion
  • Goodbye

Taught by

Von Glitschka

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