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LinkedIn Learning

Marketing on Twitter

via LinkedIn Learning


Learn how to use Twitter to market your business, products, and services.


  • Twitter is a great place for businesses
1. Get Started with Twitter
  • Why your business should be on Twitter
  • Establish marketing objectives on Twitter
2. Build Your Twitter Profile
  • Build your brand on Twitter
  • Add a photo and cover image to your Twitter profile
  • Write your Twitter bio
  • Pin a tweet
3. Build Your Twitter Audience
  • Connect with contacts on Twitter
  • Explore hashtags on Twitter
  • Use Twitter lists
4. Post on Twitter
  • Craft a great tweet
  • Create a tweet schedule
  • Track the success of your tweets
  • Leverage the power of retweets
5. Advertise on Twitter
  • Set up an advertising account on Twitter
  • Launch your Twitter ad campaign
  • Measure your advertising efforts
6. Marketing Tips for Twitter
  • Craft exciting content for Twitter
  • Create compelling offers on Twitter
  • Add Twitter buttons and widgets to your website
  • Take your Twitter marketing to the next level

Taught by

Megan Adams


4.6 rating at LinkedIn Learning based on 157 ratings

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