Learn the essentials of product marketing. Discover how to strategically create and launch products that align with your customers' wants and needs.
Overview
Syllabus
Introduction
- Understanding what a customer wants
- What is product marketing?
- Product manager vs. product marketing
- The product lifecycle
- Technology adoption lifecycle
- Development phase
- Introduction phase
- Growth phase
- Maturity phase
- Decline phase
- Product market fit
- Creating a value proposition
- Defining the target customer
- Messaging
- Competitive intelligence
- Creating a Lean Canvas
- Team alignment
- Product marketing metrics
- Next steps
Taught by
Brad Batesole
